It’s no secret that mobile use continues to change the way people travel. Our travel agent and tour guides are now located inside of our pocket. This means that when mobile users are ready to act, they act quickly. For brick-and-mortar businesses, there is less time between online discovery and physically walking through the storefront doors. Virgin Holidays, the UK’s leading transatlantic tour operator, was losing customers at the online discovery phase because the team in head office was not equipped to manage the digital footprint for each individual location.
Now, with the Uberall platform, the team has a hassle-free, centralised management platform that makes finding their travel agent locations online easy and effective for their customers.
The digital marketing team at Virgin Holidays was faced with the challenge of managing the digital footprint for each individual location. The manual process of updating information for every location such as opening hours, address and website information across numerous platforms made it increasingly difficult and time intensive. Additionally, the lack of information affected their Google visibility, meaning many travel agent locations had a weak online presence.
The individual location information for each of its 80+ travel agent locations was uploaded through Uberall Listings, ensuring each and every location is consistent and correct across all platforms and directories. Next, all the data was published in real-time to Uberall’s network of 100+ worldwide search platforms, including Google, Facebook and Yelp.
Virgin Holidays has added 2600+ additional listings, managing a total of 4600+ total listings across more than 50 directories. Now, teams at head office and managers at the local level are set up to manage and optimise the digital footprint of each location through one single source of truth, making it easy for customers to find the nearest travel agent to them instantly. With the Uberall platform, Virgin Holidays offers today’s travellers a compelling hybrid customer experience at every touchpoint, starting in their search and discovery.
* YoY 2016 Q4 vs Q4 2017