REMAX Italia Expands Broker Presence on Google & Apple Through AI
Read up on how REMAX Italia strengthened its visibility, engagement, and reputation across hundreds of broker locations by leveraging Uberall’s AI-powered location marketing to drive more clicks, interactions, and reviews.
Client
Products used
direction clicks on Google Maps*
interactions on Apple Maps*
reviews on Google Business Profile*
Accurate Data for Driving Real Estate Leads
REMAX Italia is part of the global REMAX real estate network, supporting hundreds of independent brokers across the country. With nearly 400 points of interest (POIs), each operated by autonomous franchise partners, the brand’s success depends on combining local entrepreneurship with a strong, consistent national presence.
REMAX Italia’s mission is to ensure correct business data and strong online visibility for every independent broker, while reinforcing trust and recognition in a highly competitive real estate market. Maintaining this consistency at scale was a growing challenge.
Location data accuracy varied across platforms, visibility depended heavily on individual broker efforts, and aligning all offices under one cohesive digital brand experience required significant coordination.
Simplified Location Management at Scale
REMAX Italia partnered with Uberall to bring structure, accuracy, and efficiency to its growing network of nearly 400 independent broker locations.
A key objective was simplifying Google bulk verification to ensure every office could be verified quickly and consistently, without relying on manual, broker-by-broker processes. In parallel, connecting locations through Apple Business Connect was essential to strengthening visibility across the Apple ecosystem.
REMAX Italia gained a scalable way to manage and synchronize location data across Google, Apple, and other key platforms with Uberall’s centralized platform, ensuring accurate, up-to-date information for every POI while maintaining full brand control.
The team needed a simple, easy-to-implement solution with AI integration that didn’t add complexity for local brokers. Uberall’s AI-powered platform automated key processes, sped up onboarding, and reduced manual work, creating a fast, efficient rollout. As a result, the REMAX Italia team could enjoy a future-ready foundation where AI quietly supports visibility, brand consistency, and growth — letting brokers focus on advising clients and closing deals.
Superior Visibility and Engagement Across Every Platform
With Uberall, REMAX Italia transformed its approach to local visibility and reputation management across its nationwide broker network.
By centralizing location data and leveraging AI to support content fields and review responses, the brand significantly improved consistency and engagement at scale. AI-assisted workflows helped ensure profiles stayed complete and accurate, while enabling faster, more professional responses to customer feedback — strengthening client trust across every touchpoint.
The impact on visibility was impressive and measurable year on year. REMAX Italia recorded a 131% increase in views on Apple and a 21% rise in clicks across the Apple ecosystem, underscoring the value of stronger presence through Apple Business Connect.
On Google, performance continued to climb, with 48% more map impressions and a 20.5% increase in direction clicks on Google Maps, signaling higher intent from prospective buyers and sellers actively searching for local brokers.
And reputation growth followed naturally. The team saw a 20% increase in Google reviews, reinforcing credibility for individual offices while elevating the national brand.
Together, improved visibility, higher engagement, and stronger review generation turned online discovery into real action. A well-managed online presence doesn’t just support brokers; it helps drive measurable business growth across the entire network.
Takeaways for Scaling Local Visibility Across Locations
Successful multi-location growth is built on structure, consistency, and smart automation. When managing hundreds of independent brokers, sustainable visibility and reputation don’t “happen” — they’re the result of building and fine-tuning clear processes with the right technology.
Success Factors for Real Estate Networks
- Centralized Location Management
A single source of truth for location data ensures accuracy and consistency across all platforms — even in decentralized franchise models. - Scalable Platform Connections
Direct integrations with Google and Apple Business Connect make it easier to manage verification, updates, and visibility at scale. - AI-Supported Content & Review Management
AI helps complete critical profile fields and supports fast, professional responses to reviews, reducing manual effort while maintaining quality. - High Profile Completeness Across All POIs
Complete, up-to-date profiles increase discoverability and customer trust at every local touchpoint. - Focus on Engagement Metrics
Views, clicks, and direction requests turn visibility into real customer intent and measurable business impact.
With Uberall, REMAX Italia gains a scalable Location Performance Optimization framework that strengthens visibility, reputation, and engagement across its entire broker network — a proven approach for brands looking to grow locally without losing control or consistency.
“In the age of conversational search, being 'found' is no longer enough — you must be 'recommended' by AI. By partnering with Uberall, REMAX Italy is ensuring our local data is structured and verified, making every REMAX office the definitive answer for AI-driven home buyers.”
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Frequently asked questions
Yes, Uberall works directly with Google Business Profiles so you can manage posts, reply to reviews, and update information without switching between tools. It’s a faster way to control how your business appears across Google Search and Maps, all in one place.
Uberall makes it easy to request and manage customer reviews by automating feedback requests after service calls or visits. You can track responses, respond quickly, and identify satisfaction trends, learning what works well and what needs improvement.
Yes, Uberall is purpose-built for multi-location enterprises. You can manage hundreds or even thousands of locations from one centralized platform while still giving regional teams localized controls and flexibility.
Uberall tracks metrics like search impressions, direction clicks, calls, website visits, and review sentiment. You can connect these insights to customer visits or digital conversions to measure ROI across all locations and channels.
Yes, Uberall works directly with Google Business Profiles so you can manage posts, reply to reviews, and update information without switching between tools. It’s a faster way to control how your business appears across Google Search and Maps, all in one place.
Uberall makes it easy to request and manage customer reviews by automating feedback requests after service calls or visits. You can track responses, respond quickly, and identify satisfaction trends, learning what works well and what needs improvement.
Yes, Uberall is purpose-built for multi-location enterprises. You can manage hundreds or even thousands of locations from one centralized platform while still giving regional teams localized controls and flexibility.
Uberall tracks metrics like search impressions, direction clicks, calls, website visits, and review sentiment. You can connect these insights to customer visits or digital conversions to measure ROI across all locations and channels.