Profound
Profound scores your brand. Uberall wins you every location.
Profound is a strong brand-level AI visibility tool. But “near me” answers are decided location by location, from your listings, reviews and local pages — none of which Profound touches. Uberall measures AI visibility for every location and fixes what sits behind it.
What you get
increase in average revenue
direct directory integrations feeding AI answers
countries with native local coverage
comparison
The winning difference is in the details
Star Rating
Ease of Use
Likelihood to Recommend
Product Direction (% positive)
Meets Requirements
Quality of Support
Source: G2 Reviews
How it works
See the difference for yourself
Brand-level is not location-level
Profound is a capable AI visibility platform. It tracks your brand across up to nine engines, explores the prompts driving demand and analyses which sources get cited.
All of it resolves at brand and topic level. There is no per-location view and no geo-grid. For a brand with 800 stores in Germany, "Germany" is one row — and only on Enterprise, since Starter and Growth cap you at a single region and a single language.
GEO Studio reports AI share of voice for every location, in every market you operate, with no plan-level cap on countries. That is the difference between knowing your brand is doing fine and knowing which 40 stores are invisible.
Monitoring is not winning
Profound's Agents generate content. What they cannot do is publish it where local AI answers are actually decided.
For "near me" queries, engines lean on owned sources: your Google Business Profile, your directory listings, your reviews and your local pages. Profound has no write access to any of them. Whatever it recommends still has to be executed in another platform — usually by another team, on another timeline.
Uberall owns that layer. 150+ direct directory integrations with no aggregator delay, native Google Business Profile management, AI-generated review replies, local social publishing and no-code local pages. GEO Studio finds the gap and closes it without leaving the platform.
Result: one system that measures and fixes, instead of two that hand off.
Global from the first plan
Profound's Starter plan tracks one region, one language and ChatGPT alone. Growth adds two more engines and keeps the same single region and single language. Multi-market coverage, ChatGPT Shopping, API access and SSO all sit behind Enterprise.
Uberall is built for brands that were already multi-market on day one. 150+ directory integrations across 30+ countries, native multi-language support, and deep integrations with region-specific platforms across DACH, France, the Nordics and APAC — plus 1,500+ pre-built connectors and a public REST API.
Result: local relevance in every market you operate, without a tier upgrade.
Rated higher where it counts
G2 scores both platforms in the Answer Engine Optimization category. Reviews collected as of 3 May 2026.
Uberall leads on the two measures that decide whether a platform survives a renewal:
- Meets Requirements — 97% vs 88%
- Quality of Support — 100% vs 92%
- Ease of Use — 89% vs 86%
- Product Direction — 100% vs 98%
Support is included on every Uberall plan, not gated behind a tier. Profound reserves its dedicated specialist and 24-hour SLA for Enterprise; below that, support is email only.
Result: proactive human partnership from day one — 9.3 Quality of Support and 9.1 Ease of Doing Business on G2.
See How We Compare with Profound
Features
Uberall
Profound
AI search visibility granularity
Location-level share of voice for every store, city and market
Brand and topic level; no per-location or geo-grid view
Regions & languages
30+ countries with native local coverage, no plan cap
1 region and 1 language on Starter and Growth; custom on Enterprise only
Prompts tracked
Location-aware coverage across every market
50 prompts (Starter), 100 (Growth)
AI engines tracked
ChatGPT, Perplexity, Google AI Overview, Gemini, AI Mode, Copilot, Grok & Claude
ChatGPT only (Starter); 3 engines (Growth); up to 9 on Enterprise
Acting on the insight
GEO Studio monitors, creates and publishes the content that moves share of voice
Agents generate content; no publishing to listings, GBP or local pages
Listings management
150+ direct directory integrations, no aggregators
Not offered
Google Business Profile
Native GBP management across every location
Not offered
Review management
Collect, respond and analyse at scale with AI-generated replies
Not offered
Local social publishing
All major networks; Apple Maps posts live in ~15 mins
Not offered
Local pages & store locator
No-code Self-Builder — pages AI engines can cite
Not offered
Location performance measurement
Location Performance Score™ and Revenue Estimator tie visibility to foot traffic and revenue
Visibility and citation metrics; no location or revenue outcome model
Integrations ecosystem
1,500+ pre-built connectors + public REST API
API access on Enterprise only
Customer support
Proactive human support on every plan — 9.3/10 on G2
Email only below Enterprise; 24h SLA on Enterprise
Testimonials
See what our customers said
Frequently Asked Questions
Profound is an AI search visibility platform. It monitors how your brand appears across up to nine AI engines, analyses the prompts driving demand and the sources those engines cite, and can generate content through its Agents.
Uberall is a location marketing platform with AI search visibility built in. GEO Studio measures AI share of voice for every location you operate, and the platform underneath manages the listings, Google Business Profiles, reviews, local social and local pages that AI engines cite when answering local queries.
No. Profound reports at brand and topic level, with no per-location breakdown and no geo-grid view. Its Starter and Growth plans are also limited to a single region and a single language, with multi-market coverage available only on Enterprise.
Uberall's GEO Studio reports AI share of voice location by location across 30+ countries with no plan-level cap, so a brand can see exactly which markets and which locations are being recommended.
No. Profound's Agents can generate content, but the platform has no listings management, no Google Business Profile management, no review responses, no social publishing and no local pages.
For local AI answers, those owned sources are exactly what engines rely on. Anything Profound recommends still has to be executed elsewhere. Uberall closes that loop — 150+ direct directory integrations, native GBP management, AI-generated review replies and no-code local pages, in the same platform that measures the gap.
In G2's Answer Engine Optimization category, with reviews collected as of 3 May 2026, Uberall leads on four of five rated criteria: Meets Requirements 97% vs 88%, Quality of Support 100% vs 92%, Ease of Use 89% vs 86% and Product Direction 100% vs 98%. Likelihood to Recommend is tied at 92%.
Both platforms hold a 4.5-star rating. Uberall's rating draws on 192 verified reviews and Profound's on 319.
Uberall's GEO Studio tracks ChatGPT, Perplexity, Google AI Overview, Gemini, AI Mode, Copilot, Grok and Claude.
Profound tracks up to nine engines, but only on its Enterprise plan. Starter tracks ChatGPT alone and Growth adds Perplexity and Google AI Overviews. The more meaningful difference is granularity: Uberall reports those engines for every location, Profound reports them for your brand.
Yes. Uberall supports brands running anywhere from 50 to several thousand locations on one data model and one login, with role-based access and approval workflows that scale as teams grow.
Support, onboarding and UB-I, our embedded AI assistant, are included on every plan rather than gated behind an enterprise tier — which is why Uberall is rated 9.3 for Quality of Support and 9.1 for Ease of Doing Business on G2.
Profound is an AI search visibility platform. It monitors how your brand appears across up to nine AI engines, analyses the prompts driving demand and the sources those engines cite, and can generate content through its Agents.
Uberall is a location marketing platform with AI search visibility built in. GEO Studio measures AI share of voice for every location you operate, and the platform underneath manages the listings, Google Business Profiles, reviews, local social and local pages that AI engines cite when answering local queries.
No. Profound reports at brand and topic level, with no per-location breakdown and no geo-grid view. Its Starter and Growth plans are also limited to a single region and a single language, with multi-market coverage available only on Enterprise.
Uberall's GEO Studio reports AI share of voice location by location across 30+ countries with no plan-level cap, so a brand can see exactly which markets and which locations are being recommended.
No. Profound's Agents can generate content, but the platform has no listings management, no Google Business Profile management, no review responses, no social publishing and no local pages.
For local AI answers, those owned sources are exactly what engines rely on. Anything Profound recommends still has to be executed elsewhere. Uberall closes that loop — 150+ direct directory integrations, native GBP management, AI-generated review replies and no-code local pages, in the same platform that measures the gap.
In G2's Answer Engine Optimization category, with reviews collected as of 3 May 2026, Uberall leads on four of five rated criteria: Meets Requirements 97% vs 88%, Quality of Support 100% vs 92%, Ease of Use 89% vs 86% and Product Direction 100% vs 98%. Likelihood to Recommend is tied at 92%.
Both platforms hold a 4.5-star rating. Uberall's rating draws on 192 verified reviews and Profound's on 319.
Uberall's GEO Studio tracks ChatGPT, Perplexity, Google AI Overview, Gemini, AI Mode, Copilot, Grok and Claude.
Profound tracks up to nine engines, but only on its Enterprise plan. Starter tracks ChatGPT alone and Growth adds Perplexity and Google AI Overviews. The more meaningful difference is granularity: Uberall reports those engines for every location, Profound reports them for your brand.
Yes. Uberall supports brands running anywhere from 50 to several thousand locations on one data model and one login, with role-based access and approval workflows that scale as teams grow.
Support, onboarding and UB-I, our embedded AI assistant, are included on every plan rather than gated behind an enterprise tier — which is why Uberall is rated 9.3 for Quality of Support and 9.1 for Ease of Doing Business on G2.