Location Performance Optimization
Location performance optimization for the AI era of search
Location performance optimization (LPO) is how multi-location brands make every location perform across search, maps, and AI answers. It is a single framework across four pillars, visibility, reputation, engagement, and conversions, so every location is found, trusted, and chosen, and local presence turns into revenue at scale.
Uberall is the Platform of Choice for Leading Brands Like
The LPO framework
The four pillars of location performance
Get found across search, maps, and AI
Make every location easy to discover on Google, Apple Maps, voice search, and AI answers. Accurate, complete, and consistent data across every directory is what gets your brand surfaced when customers and AI engines look for what you offer.
Uberall keeps your listings correct everywhere they appear, so each location shows up in more searches, on more platforms, without manual work. The AI-search side of this pillar is improving AI visibility.
Earn trust at every location
Win confidence with correct data, current hours, and strong reviews everywhere customers check. Trust is what both people and AI engines reward, and reviews are one of its clearest signals.
Collect and monitor feedback across every location, respond faster with AI-assisted replies, and keep a steady flow of fresh, positive signals. See how Uberall helps you scale review responses across your whole network.
Stay active where customers look
Show signs of life with fresh posts, photos, Q&A, and updates that matter to both people and machines. Active locations look alive, stay relevant, and get chosen more often.
Publish and schedule content across Google, Apple, and social from one place, so every location keeps a current, engaging presence. Consistent local social activity is a signal search and AI both reward.
Turn visibility into revenue
Convert discovery and trust into real business: calls, direction requests, bookings, and in-store visits. Visibility only counts when it turns into revenue at every location.
Measure how each location performs with the Local Performance Score, see what drives results, and act on it. See how brands turn search into revenue.
Location audit
Location Marketing Audit
Enter the company name that you use across your Google Business Profiles, the country and the number of locations you want to test, make yourself a coffee and your results are there!
Business Search
AI-generated summaries can be inaccurate. Double-check important info.
NAP Scorecard
Based on 10 businesses
13% better than listed businesses
Overall Score
Listings Health
Business Name
10/10
Address
10/10
Phone
10/10
Category
10/10
Bing Places Consistency
Skipped
Apple Maps Consistency
8/10 found
Review Score
Rating
8/10 above 4.0
Review Count
10/10 have 10+
Response Rate
0%
Local Page
Website
10/10
Opening Hours
10/10
Local Website URL
10/10 local
Google Posts
0/10 active
Photos
avg 0 per location
Your personalized audit summary will appear here.
#
Name
Address
Phone
Website
Hours
Rating
Reviews
Claim
Bing
Apple
1
Albert Heijn - XL Mechelen
Nora Tilleylaan 40, 2800 Mechelen, Belgium
+32 15 69 95 00
Local
Set
4.4
1607
—
Found
—
Match
Reviews
—
Star Distribution
5 star
0
4 star
0
3 star
0
2 star
0
1 star
0
Photos
—
Posts
—
Cross-Platform Consistency
Bing Places
Matched by:
Name
—
—
Address
—
—
Phone
—
—
Website
—
—
Apple Maps
Matched by:
Name
—
—
Address
—
—
Phone
—
—
Website
—
—
how it works
The way Uberall supports the industry
Pricing
Choose the Plan That Puts You on the Map
Flexible pricing so you only pay for what you need to keep every location visible, trusted, and chosen.
Show up
Improve your visibility
Uberall Essentials
Listings
Level Up with these Add-Ons
Posting to Google & Apple
Analytics Plus
Collaborate Plus
39%
Revenues per click to directions.
Stand Out
Popular
Be the first choice for all potential clients
Uberall Essentials
Listings
Review
Level Up with these Add-Ons
Posting to Google & Apple
Reviews Plus
Analytics Plus
Collaborate Plus
72%
Increase in clicks to direction
Stand Out
Create engagement with local communities at scale
Uberall Essentials
Listings
Reviews
Local social
Posting to Google & Apple
Level Up with these Add-Ons
Reviews Plus
Analytics Plus
Collaborate Plus
55%
Revenues per click to directions.
Testimonials
Why multi-location brands trust Uberall
Frequently Asked Questions
Location performance optimization (LPO) is the practice of improving how each of a brand's locations performs across search, maps, and AI answers. It brings together four pillars, visibility, reputation, engagement, and conversions, so every location is found, trusted, and chosen at scale.
You improve location-based performance by keeping every location's data accurate everywhere it appears, earning and responding to reviews, publishing relevant local content, and measuring how each location shows up in search and AI answers. Doing this consistently across the four pillars is what moves visibility, reputation, engagement, and conversions.
Local SEO focuses on ranking in local search results. Location performance optimization is broader: it covers listings, reviews, local pages, social, and AI search visibility, and it manages all of them across every location, not just one page or one ranking.
The four pillars are visibility (be found across search, maps, and AI), reputation (earn trust with accurate data and reviews), engagement (stay active with fresh local content), and conversions (turn discovery and trust into calls, visits, and revenue). Together they form the foundation of strong location performance.
Location performance is measured with signals like listing accuracy and coverage, review volume and rating, local search and map visibility, engagement such as calls and direction requests, and how often locations appear in AI answers. Uberall brings these together into a Local Performance Score so you can track and improve every location.
AI assistants and AI Overviews build answers from many sources at once, and a location only appears if its information is accurate and consistent across the web. Strong location performance keeps that information right everywhere, which is what makes a brand eligible to be cited. The AI-search side of this is covered in improving AI visibility.
Location performance optimization (LPO) is the practice of improving how each of a brand's locations performs across search, maps, and AI answers. It brings together four pillars, visibility, reputation, engagement, and conversions, so every location is found, trusted, and chosen at scale.
You improve location-based performance by keeping every location's data accurate everywhere it appears, earning and responding to reviews, publishing relevant local content, and measuring how each location shows up in search and AI answers. Doing this consistently across the four pillars is what moves visibility, reputation, engagement, and conversions.
Local SEO focuses on ranking in local search results. Location performance optimization is broader: it covers listings, reviews, local pages, social, and AI search visibility, and it manages all of them across every location, not just one page or one ranking.
The four pillars are visibility (be found across search, maps, and AI), reputation (earn trust with accurate data and reviews), engagement (stay active with fresh local content), and conversions (turn discovery and trust into calls, visits, and revenue). Together they form the foundation of strong location performance.
Location performance is measured with signals like listing accuracy and coverage, review volume and rating, local search and map visibility, engagement such as calls and direction requests, and how often locations appear in AI answers. Uberall brings these together into a Local Performance Score so you can track and improve every location.
AI assistants and AI Overviews build answers from many sources at once, and a location only appears if its information is accurate and consistent across the web. Strong location performance keeps that information right everywhere, which is what makes a brand eligible to be cited. The AI-search side of this is covered in improving AI visibility.