Location Performance Optimization

The Non-Negotiable for AI Discoverability

AI platforms no longer rank results — they give answers. If your brand isn’t one of them, you’re invisible. The old SEO playbook doesn’t work anymore.

Location Performance Optimization (LPO) is the new strategy to win in the AI era of search.

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Boost AI Visibility

Discover Why 1,000+ Marketing Teams Trust Us to Get Results

Polaris
Paper and Tea
California Pizza Kitchen
Acme Brick
BP
Cobs Bread
M&S
Rent c Car
Shell
Blue Tomato
Cushman & Wakefield
PostNL
Schwarzkopf
Hellmann Worldwide
Indian Motorcycle
KFC
LAKRIDS BY BÜLOW
Motorpoint
Pret a Manager
Puma
Sostrenegrene
Yves Rocher
Le Creuset
VIP Tires
Adidas
Burger King
Crate & Barrel
Pizzaville
Guess
Palladium Hotel Group
SUNMED
REMAX
Ellie Mental Health

Why Uberall

Seamless, encrypted, and enterprise-grade

Save Time Where It Matters

Automate workflows and free up hours. Let your systems talk to each other and do the tedious work, so your team can focus on strategy and growth.

Make Better Decisions, Faster

See all your data in one place, in real time. When your tools are connected, you can spot trends, track ROI, and act faster than your competition.

Delight & Win Customers

When your tools communicate seamlessly, every interaction feels consistent, personal, and on brand — and your customers keep coming back.

Integrations in Action

Power AI Agents via Model Context Protocol (MCP)

Uberall is the first in the industry to power AI agents via MCP, so tools like ChatGPT and Claude can tap directly into your Uberall data. They can answer questions, surface insights, and even trigger actions automatically.

Keep All Your Location Data in Sync

Uberall keeps your tools in sync so data updates in real time across platforms. Most integrations work right out of the box, and enterprise-grade security keeps everything protected as you connect with 1,000+ apps.

Get Clear, Actionable Insights

When all your data flows into one place, you finally get a complete picture of performance. Uberall connects your BI, marketing, and sales tools so you can see trends across locations, track ROI and key metrics, and quickly spot new opportunities for growth.

Automate & Personalize Customer Enagagement

Uberall connects your CRM, review, and marketing tools so every interaction feels timely and relevant. Keep customer data and conversations in sync, respond to reviews directly from your CRM, and trigger targeted campaigns or review requests automatically.

Win the Metrics That Matter in AI Search

With Uberall, brands outperform competitors across AI-driven and traditional search platforms, achieving stronger visibility, reputation, and conversions.

Features

See how LPO creates real impact

All Your Location Marketing in One Place

You Can’t Optimize What You Can’t Measure

99/100 LPS Across Locations

Get Certified in LPO

All Your Location Marketing in One Place

You can’t run LPO with scattered tools. Uberall brings listings, reviews, local pages, and posts together so your data stays structured and trusted across Google, Apple, Bing, Waze, Alexa, and more.

You Can’t Optimize What You Can’t Measure

The Location Performance Score™ (LPS) combines visibility, reputation, and engagement into one metric, benchmarks you, and tells you exactly what to fix next

Discover LPS

99/100 LPS Across Locations

“Since partnering with Uberall, we’ve reached a 99/100 LPS across our locations — with 100% profile completeness.” — Colleen Chassie, Digital Marketing Manager, VIP Tires & Service

Read the Story

Get Certified in LPO

AI is changing how customers search — and only marketers who master the next generation of Local SEO (LPO) will thrive.

LPO Certification future-proofs your skillset where it matters most: at the intersection of AI-driven search, visibility, and revenue.

Get Certified

LPO Demo

Experience Location Performance Optimization in Action

Welcome to the tutorial

Welcome to the tutorial! Discover how easy it is to have full control over your Local SEO

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Uberall Value

Discover the Benefits of AI-Optimized Locations

Unified listings across directories, maps & AI search engines

125+

supported platforms

Dramatically improved discovery in organic local searches

140%

more non-branded impressions

Maximize visibility while uplifting ROI per location

5X

return on marketing investment

Product value

Take control of your local visibility, everywhere, instantly.

With Uberall Listings Management, you can effortlessly create, optimize, and sync your business information across 125+ directories—like Google, Apple Maps, Yelp, and AI search engines—all from one centralized platform

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Testimonials

See How Leading Brands Win AI Search With Uberall

Chris Lee's testimonial

Exceeded Expectations

The service I received was top-notch. They went above and beyond to ensure I was satisfied. I am very pleased with the results and will return for future projects.

Chris Lee
NextGen Services

All in One Listings Solution

They're fantastically helpful and offer both a hands-off and a hands-on approach depending on how much you know about listings and local SEO strategy. I find their reporting to be great - the most accurate Google Star Rating I've experienced and I've had home-grown reporting options, Reputation, Chatmeter, etc -- and Uberall's accuracy is the best. They are always making UX changes for the better and often reach out for betas and surveys to see how to make their product better. Their system is transparent and easy to use.

Colleen C
Digital Marketing Manager
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Helpful Resources

Explore Insights on the Future of Local Search

futuristic city with faded out businesses
Blogs
Local Search
AI in Local Marketing
How to “Do” GEO Optimization in 6 Stages Across Your Locations

Discover AthenaHQ’s step-by-step maturity model for using GEO data to understand, influence, and scale brand visibility across AI-driven search experiences.

ai-generated picture of a brain
Blogs
Local Search
The Great SEO Upskilling: The GEO Specialists Driving AI Visibility

GEO specialists are the upskilled SEOs helping multi-location brands increase AI visibility, authority, and performance across the entire search journey.

person's hand on a laptop
Blogs
AI in Local Marketing
Local Search
Everybody’s Talking About Query Fan-Out — How Do You Use It As Business Intel?

Discover what query fan-out is in AI search and how to use the query fan-out technique to generate richer, more authoritative local content.

person holding phone with AI icons around
Blogs
AI in Local Marketing
Local Listings Management
AI Search Optimization: Here’s How You Remain Relevant as a Business

Worried about how AI search will impact your brand’s visibility? You’re not the first. We’ve got some local marketing tips to ensure you stay discoverable.

GEO Studio creenshot
Blogs
AI in Local Marketing
Local Listings Management
It’s Here: GEO Reporting for the Next Generation of Local Search Marketers

Is it time to ditch your SEO benchmarks? Revisit your search strategy? Spruce up your reporting? Bring GEO Studio to your teams.

Screenshots of Claude and ChatGPT
Blogs
AI in Local Marketing
Local Listings Management
GEO Strategy: 5 Ways Multi-Location Brands Can Maximize AI Coverage

What is Generative engine optimization — will it affect your current local marketing strategy? We’ve got you covered.

demo of uberall app user interface
Blogs
Product Updates
Maximize Your Local Search Performance From Your Pocket

Optimizing your local marketing performance doesn’t have to be a desk activity. Not when you have the Uberall Local Search app.

laptop screen showing uberall local competitor intel
Blogs
Local Search
Capture the Local Search Opportunities Your Competitors Might Be Overlooking

Not all local competitors win for the same reasons. Learn how our local SEO report – above all, our Competitor Intelligence feature – uncovers where visibility, engagement, and conversions are being left on the table.

Blogs
Local Listings Management
Google
Google’s Appointment Links: How to Turn Customer Searches into Bookings

Discover how our new custom Google Appointment Links feature lets multi-location businesses link their business profiles to booking systems, reducing friction and capturing customer intent instantly.

man looking at his phone with decorative search elements
Blogs
Local Search
Local Search Rankings: What’s Actually Working Now?

Our friends over at WhiteSpark published a brilliant report on the latest local search ranking factors — and we’re here to give you a breakdown of what you should know.

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Frequently asked questions

LPO is Uberall’s system for improving your brand’s visibility and performance across all digital channels, including search engines, maps, apps, and AI assistants. It brings listings, reviews, local pages, and posts together, so can do more with less time and manual work.

Traditional SEO focuses on ranking websites in Google’s search results. LPO goes further, optimizing your business listings, reviews, local pages, and social media posts across both AI and traditional search to help every location rank higher, get cited more, and attract more customers. 

Any multi-location or service area business benefits from LPO, including retail, restaurants, finance, healthcare, etc. LPO helps you manage visibility, engagement, and conversions for each location while maintaining brand consistency and saving you hours of manual work. 

Uberall continuously optimizes structured data, listings, reviews, and posts across hundreds of directories and search platforms. The result is stronger visibility, more accurate local signals, and higher rankings in both AI-driven and traditional search results.

Yes, you can. Uberall tracks metrics like impressions, clicks, calls, directions, reviews, and conversions. The platform provides clear, location-level insights to show how each site contributes to overall brand performance and ROI via the Location Performance Score.

Most brands that choose LPO see improvements in visibility and engagement within weeks of implementation. However, full results, including higher rankings, better review ratings, and measurable revenue impact, typically develop over the first few months. 

Yes, LPO includes integrated review management tools that collect, analyze, and help you respond to customer feedback quickly. This improves customer satisfaction, builds trust, and strengthens the local ranking signals used by traditional search and AI engines.

Yes, even small businesses and service area businesses benefit from LPO’s data accuracy, listings management, and AI-ready optimization. It helps level the playing field, allowing smaller brands to compete with larger ones in local and AI search without scaling their budgets or marketing teams.

Yes, Uberall provides detailed analytics connecting digital visibility with real-world outcomes, like phone calls, website clicks, directories, and store visits. You’ll also get a pre-populated revenue estimate based on Uberall’s industry data on click-to-visit rates and on visit-to-purchase rates.

Yes, Uberall integrates with your CRM, analytics, and marketing systems to centralize performance data. This allows your teams to make smarter, faster decisions based on unified insights across local, social, and AI-driven channels.

LPO is Uberall’s system for improving your brand’s visibility and performance across all digital channels, including search engines, maps, apps, and AI assistants. It brings listings, reviews, local pages, and posts together, so can do more with less time and manual work.

Traditional SEO focuses on ranking websites in Google’s search results. LPO goes further, optimizing your business listings, reviews, local pages, and social media posts across both AI and traditional search to help every location rank higher, get cited more, and attract more customers. 

Any multi-location or service area business benefits from LPO, including retail, restaurants, finance, healthcare, etc. LPO helps you manage visibility, engagement, and conversions for each location while maintaining brand consistency and saving you hours of manual work. 

Uberall continuously optimizes structured data, listings, reviews, and posts across hundreds of directories and search platforms. The result is stronger visibility, more accurate local signals, and higher rankings in both AI-driven and traditional search results.

Yes, you can. Uberall tracks metrics like impressions, clicks, calls, directions, reviews, and conversions. The platform provides clear, location-level insights to show how each site contributes to overall brand performance and ROI via the Location Performance Score.

Most brands that choose LPO see improvements in visibility and engagement within weeks of implementation. However, full results, including higher rankings, better review ratings, and measurable revenue impact, typically develop over the first few months. 

Yes, LPO includes integrated review management tools that collect, analyze, and help you respond to customer feedback quickly. This improves customer satisfaction, builds trust, and strengthens the local ranking signals used by traditional search and AI engines.

Yes, even small businesses and service area businesses benefit from LPO’s data accuracy, listings management, and AI-ready optimization. It helps level the playing field, allowing smaller brands to compete with larger ones in local and AI search without scaling their budgets or marketing teams.

Yes, Uberall provides detailed analytics connecting digital visibility with real-world outcomes, like phone calls, website clicks, directories, and store visits. You’ll also get a pre-populated revenue estimate based on Uberall’s industry data on click-to-visit rates and on visit-to-purchase rates.

Yes, Uberall integrates with your CRM, analytics, and marketing systems to centralize performance data. This allows your teams to make smarter, faster decisions based on unified insights across local, social, and AI-driven channels.