Uberall 2024: A Year of Digital Evolution and Product Milestones

As the year winds down, it’s the perfect time to reflect on how far we’ve come and what we’ve achieved together – and we can’t say it any other way: 2024 has been a year of bold ideas, and a relentless focus on empowering businesses to thrive in an increasingly connected world.

This year, we centered our product updates and upgrades around efficiency, simplicity, and impact, reflecting our mission to make location marketing more seamless and powerful. These pillars shaped every feature we rolled out, ensuring they deliver real value for businesses at every step.

From harnessing the power of AI to refining tools that keep businesses agile and customer-centric, we’ve continued to push the boundaries of what’s possible in location marketing. Here’s a look back at the highlights that made this year unforgettable – presented in chronological order, without ranking, because every milestone matters.

#1 AI-Post Assistant: Crafting Messages That Resonate

With the AI-Post Assistant, we introduced a game-changer for businesses looking to amplify their voice online. This tool allows you to refine your posts with AI-crafted content tailored to one of five distinct tones: professional, inspirational, casual, fun, or helpful.

Whether you’re creating a heartfelt thank-you note for loyal customers or promoting a flash sale with flair, the AI-Post Assistant ensures your message hits the mark every time.

#2 Store Locator & Local Pages: Putting Your Brand on the Map

Your brand’s visibility and local SEO got a major boost this year with enhancements to our Store Locator & Local Pages. This tool enables you to create customized, on-brand local pages effortlessly, saving costs on external development.

With integrated performance analytics, you can track ROI, monitor engagement, and optimize your digital presence with confidence. That way, you stand out in online search while ensuring your customers can find the right information when they need it most.

#3 Location Data Management: Bulk Updates for Effortless Precision

Keeping location data up to date is vital for delivering a seamless digital customer experience. In 2024, we added new functionality to our Location Data Management tools, including the ability to mark locations as "temporarily closed."

With our Bulk and Scheduled Editor, updating multiple profiles has never been easier—or faster. Achieving profile accuracy and completion is now a streamlined process, ensuring your customers always have the most accurate information at their fingertips.

#4 Uberall Mobile App: Managing Customer Interactions on the Go

This year, we made it even easier to manage your digital presence with enhancements to the Uberall Mobile App. Whether responding to reviews, posting on social media, or updating location details, your location managers can now handle everything directly from their smartphones.

The result? Faster response times, improved customer satisfaction, and even better SEO performance—all while staying on top of customer interactions anytime, anywhere.

#5 Unified Reviews Inbox: Simplifying Customer Engagement

Customer interaction management took a leap forward with the launch of our centralized Reviews Inbox. By integrating reviews and social comments into one interface, we’ve eliminated the need to jump between tabs.

Our AI-Review Assistant, capable of generating responses in over 80 languages, saves time and ensures consistency. This tool also provides an SEO boost by encouraging regular updates to your Google Business profile – proven to improve search rankings.

#6 Apple Business Connect Insights: Data-Driven Decisions Made Simple

We partnered with Apple to launch the Apple Business Connect Insights Report, providing businesses with unparalleled insights into location performance on Apple Maps. From monitoring search terms to tracking clicks for directions, calls, and more, the comprehensive report empowers businesses to make data-driven decisions with confidence.

#7 Enhanced Local SEO Report: Visualizing Search Success

Speaking about reports, our Local SEO Report got a major upgrade, offering an even clearer view of your rankings. Businesses can now see which locations appear in the top search results, identify significant ranking changes, and analyze keyword performance by location.

#8 Last But Not Least: Location Performance Score

With AI transforming local search, marketers need a smarter way to show results. That’s where Location Performance Optimization (LPO) comes in, bringing visibility, engagement, reputation, and conversions together to drive success at every location – and by keeping revenue at the center, you’re not only meeting internal goals but also creating a data-driven case to prove the ROI of every campaign.

With our Location Performance Score™ (LPS), we are even launching a single powerful metric combining visibility, engagement, and reputation data tied to revenue performance. From data-driven insights to actionable recommendations, we’ll equip businesses with everything they need to thrive in local markets.

Closing Thoughts

As we reflect on the milestones of 2024, we are proud to have played a key role in the digital evolution of location marketing. From enhancing social engagement to integrating AI capabilities and expanding our directory partnerships, Uberall continues to be at the forefront of innovation.

With over 100,000 Uberall users as of the end of 2024, we've become a trusted partner for businesses seeking excellence in the hybrid world– with over 1.2 million locations worldwide. Thank you for being part of our journey in 2024. Here's to a new year filled with even more growth, success, and digital triumphs!

If you’re already an Uberall customer, reach out to your success manager to find out more about which updates can set you up for success. And if you’re not an Uberall customer (yet) but want to find out more, let us know!