How EWE Go and Uberall Are Making EV Stations Easier to Find
In a significant development for the electric vehicle (EV) industry, EWE Go, one of Germany's leading charging infrastructure operators, has officially partnered with Uberall, a global leader in location marketing. As of 2024, this collaboration is set to revolutionize the way EV drivers locate charging stations, addressing critical local search and visibility challenges within the rapidly growing EV market.
EWE Go, with its expansive network of more than 2,200 charging points across Germany, has been at the forefront of providing comprehensive charging solutions for EV owners. The partnership with Uberall ensures that EWE Go's charging stations are easily discoverable wherever and whenever customers are looking for them.
The Power of Trusted Partnerships in EV Charging
EWE Go chose to partner with Uberall because of their strong skills in managing location information and their wide-ranging platform features. "Uberall impressed us with their platform's capabilities and their team's knowledge. We've formed a partnership where we mutually support each other to find and seize opportunities to improve in the market,"Michael Heus, Technical Operations Manager at EWE Go, explained.
A key aspect is Uberall's partnership with Eco-Movement. This effort isn't just about listing EWE Go's charging stations on popular map services; it's about making sure the information provided to electric vehicle drivers is correct, detailed, and current. Eco-Movement is known for its detailed charging station database and up-to-the-minute data. This information enhances Uberall's strong location management tools, ensuring that information flows smoothly from EWE Go to the drivers.
Uberall's direct contact with platform operators empowers EWE Go to overcome one of the EV sector's major hurdles—keeping location data for charging stations current across all relevant platforms. This not only enhances customer experience but also positions EWE Go as a forward-thinking player in the EV industry, dedicated to leveraging technology and partnerships to solve the practical challenges of EV ownership. As the EV sector continues to grow, these integrations are pivotal in ensuring that the infrastructure for charging electric vehicles keeps pace with demand, making the transition to electric mobility smoother for everyone involved.
Navigating the Future of EV: A Comprehensive Guide to Strategic Location Marketing
Charting the Road Ahead
The collaboration has been described as "very positive and results-driven" by EWE Go’s team, with Uberall providing invaluable support in data management, optimizing location presence, and offering insights into new market trends. Hear from Nicol Ambrosius, Online Marketing Manager, EWE Go:
“We have had a positive exchange with the Uberall team, that also includes the processing of large amounts of data – like ours with over 1,000 locations – no problem with Uberall's listing tool. We are particularly impressed by the large range of functions. Even if there are challenges, the team is available to us with valuable tips and tricks so that we can tackle them together.”
EWE Go is particularly excited about developing an interface for their backend system to communicate with Uberall, aiming for a fully automated process from creating a location to its entry in their listings management. This initiative is expected to significantly enhance the customer experience, keeping the focus firmly on user convenience and satisfaction.
Looking ahead, both EWE Go and Uberall are committed to a long and successful collaboration that contributes to advancing developments in the EV sector. The shared vision? Facilitating a seamless, efficient, and sustainable charging ecosystem for electric vehicles, making it easier for drivers to adopt and rely on electric mobility solutions.
About EWE Go
EWE Go is a wholly owned subsidiary of the Oldenburg-based energy service provider EWE AG. With more than 2,200 charging points nationwide, the company is one of the largest operators of charging infrastructure in Germany and also operates the largest public charging network in the northwest. EWE Go develops mobility concepts, products and services related to electromobility.
Want to take Uberall for a test drive?
