Growth Fueled by Visibility and Operational Efficiency
For more than 20 years, COMCAVE has been a recognized player in Germany’s further education sector. With certified training programs, professional development seminars, and reskilling courses — both online and in person — the company helps people across the country take their next career step. Today, COMCAVE has over 460 locations.
This impressive growth — driven by acquisitions and strategic partnerships — brought new complexity. Keeping listings, hours, and reviews up to date across platforms like Google became a large task. It didn’t take long to realize that manual processes wouldn’t scale, and a centralized solution for managing online presence became a top priority.
In 2020, COMCAVE, with around 60 locations at the time, partnered with Uberall. The company now benefits from a platform that brings together all listings and reviews in one place. This means more efficiency, better visibility, and a consistent brand experience across every location.
Local Optimization at Scale — With Platform, Processes, and Insights
Uberall gave COMCAVE the centralized solution it needed. What was once a manual, time-consuming process now happens with ease through bulk uploads and centralized data management — a game changer with over 460 locations. Listings, especially on Google, are now fast and reliably updated.
The platform also streamlines reputation management: On-site teams actively collect positive feedback, while the marketing team responds to all reviews professionally and in line with brand guidelines. No switching between logins or tools — everything runs through one interface.
Uberall also helps inform strategy: With Uberall Analytics, COMCAVE regularly tracks how ratings, visibility, and regional performance evolve. These insights feed directly into internal dashboards, giving area managers a clear picture of where things are working — and where improvement is needed.
Long term, COMCAVE is focused on growing visibility and brand strength — with consistent presence, compelling reviews, and automated processes. Smart tools are just the beginning: The company is already planning further automation and workflow integrations to scale efficiency and brand awareness sustainably.
More Stars, More Clicks, More Trust
The numbers speak for themselves: Before working with Uberall, only 24% of reviews were answered. In 2024, that figure reached an impressive 94%. It’s a strong signal that COMCAVE values feedback — and it pays off. When choosing a training provider, reviews matter just as much as the course content.
Ratings also show a clear upward trend: In 2019, the average was just 2.6 stars — today it’s 4.4. The number of reviews has grown from fewer than 100 to over 1,800. Of course, expansion contributed to that increase. But the real driver is a clear review strategy: active reputation management and direct engagement with customers.
User behavior tells the same story: Direction clicks — people searching for how to get to a COMCAVE location — skyrocketed from 19,000 in 2021 to more than 202,000 in 2024. To the team, this is a clear signal that their strategy is working — and their training centers are being surfaced in search results. The Uberall platform, meanwhile, runs quietly in the background, ensuring smooth operations and giving the brand the online presence it deserves.
Success Factors for Local Visibility in the Education Sector
COMCAVE knows that visibility alone isn’t enough — what matters is being seen as a trusted, high-quality brand. That’s why brand awareness is a top priority, built on consistent online presence, compelling reviews, and a unified brand identity across every location.
1. Centralize Location Data Management
For education providers with large networks, it’s critical that addresses, hours, and contact details are always accurate and up to date.
2. Manage Reviews Efficiently
Positive reviews build trust — especially in education. Responding quickly, empathetically, and in line with brand voice boosts perception and improves conversion.
3. Use Data to Drive Performance
Which locations perform best? Where is there room to grow? With KPIs like direction clicks and review volume, teams can precisely target and scale digital strategies.
With Uberall, COMCAVE has a digital partner that delivers measurable improvements in visibility, trust, and reach — helping the brand succeed locally in every region. A success model for modern education providers with ambition.
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