How to Post on Apple Maps and Win Local Customers with Showcases

You’re interested in posting on your Apple Maps profile with Showcases. Maybe you’ve seen competitors post content there. Maybe you’ve realized just how many users you’d reach across iOS devices. Or maybe you want to maximize your business’ chances of appearing in LLMs like ChatGPT.

Whichever reason resonates — or even if it’s none of the above — we understand. You want to connect with your conversion-ready customers and give them a clear reason to choose your location over your competitor’s in the same neighborhood.

Many location marketers want to be active on Apple Maps, but they don’t have the bandwidth to figure out how or build a robust strategy. That’s why we’re giving you these best practices to ensure your dynamic Apple Maps posts are maximizing engagement and bringing customers to your door.

6 Ways to Maximize Your Impact on Apple Maps

Don’t just be present on Apple Maps; be impactful. Apple Showcases are about showing and a little bit about telling. They’re your chance to share concise updates and promotions from your locations that make customers curious or excited to visit them.

We’ve got 6 effective posting tips for Apple Maps — so you can show up powerfully and consistently when your customers are searching.

1. Add Your Compelling Photo

When you select your Showcase photo (you can only upload one per Showcase), make sure it’s high-quality, professional, and accurately depicts your location, product, or service.

Add alt text to your image to describe the image for customers who may not be able to see it due to visual impairment.

You can find more really useful and detailed image guidelines from Apple directly, including recommendations on photo authenticity, permissions, and quality.

2. Use Keywords and Hyperlocal Content

Next, add your headline (38 characters) and body text (max. 100 characters). Keep it snappy and clear – avoid diluting it with puns or clever language. Save that for your socials and website copy, where your customers are willing to spend more time.

Where possible (and logical), integrate strong local keywords in your copy — for example, “winter tires” — so any iOS searcher instantly understands which products or services you offer.

Brand-level messaging is far less effective and personal when you’re a national or international brand with hundreds of stores, so always make your content hyperlocal on Apple Maps. Use your post for location-specific updates and promotions that are relevant for any customers in the area.

Try something like: “Spring Special: 20% Off All Services! Book now through April 30 and get 20% off any hair service. Just mention this post when you come into our Atlanta store. Treat yourself — you deserve it!”

This might sound like a big time investment, but the right social posting tools make it easier. They let you tailor posts with location-specific data while still maintaining a consistent brand tone of voice.

3. Call-to-Actions

The call-to-action (CTA) is the centerpiece to your Showcase. There’s no other way about it — this is how customers move from discovery to conversion.

CTAs can trigger the following customer actions:

• Add photos (users can upload a photo of the location)

• Add to favorites (users can add a location to their favorite locations)

• Call now

• Save as contact

• Get directions

• Send message

• Leave a rating (highly recommended to promote review collection)

• Share the location (sends other users an Apple Maps link)

• Discover more info (takes users to the business website)

While the goal is to drive immediate conversions, these action links allow you to reach and engage with customers at any stage of their buying journey. For example, someone might call you today — or simply add your location to favorites to visit later.

Always ensure the landing page matches the action you’re asking customers to take. Don’t make them scroll endlessly, click through multiple pages, or sign up for an account just to complete a simple action.

And finally, avoid redirects. Customers should always land exactly where they expect — anything else risks frustrating and losing them.

4. Add a Start Date

This one’s simple: Set a start date and end date for your Showcase.

Consider these questions: How long should customers see this information? Are promotional links already live?

By default, Showcases run for 90 days, but you can extend them for up to 365 days.

Always remove a Showcase immediately if the content is outdated or the promotion is no longer available — for example, if a product has sold out.

5. Select Send; Post Little and Often

Submit your Showcase for Apple to review; this can take up to three calendar days, which is why it's important to plan your time-sensitive posts.

Once your Showcase is live, keep the momentum going. Regular updates keep your Apple Maps profile fresh and ensure your business stays top of mind for customers. The most engaging businesses on Apple Maps post multiple times per week — a rhythm that builds familiarity and trust.

This is incredibly easy to do when you can schedule posts and create posts with specialized scheduling and AI-powered tools built for large distributed teams and franchise businesses. You can, for example,

• Quickly generate on-brand posts with Uberall’s AI-Social Writer, which adapts text, tone, length, emojis, and hashtags based on your best-performing content.
  
  

• Adjust tone instantly with the AI-Tone Adjuster, switching between professional, inspirational, casual, fun, or helpful depending on your message.
  
  

• Plan ahead and stay consistent by scheduling posts, managing approvals, and using templates across all your locations — all from one login.
  
  

• Oversee all activity at scale, with clear overviews of creation, publishing, responses, and ads across every channel – from Apple and Google to Instagram and Facebook.

Together, these tools help you maintain a steady posting flow without overwhelming your teams — so your business always shows up with a strong, consistent voice where customers are looking.

6. Monitor and Maximize Your Momentum

Don’t just post and hope for the best — track your performance and use the insights to build on that momentum.

You want to get your business in front of as many iOS users as possible, and that will only happen when you optimize your activity on Apple Maps.

Find out which images, messaging, or products resonate the most with your audience when you publish your Showcases, and iterate your efforts based on your findings.

For example, if posting certain product images leads to greater user interactions (more website clicks, shares, actions, direction clicks), try to replicate these Showcases more regularly.

Combining these insights with the AI memory of Uberall’s Local Social platform, which adapts text, tone, length, emojis, and hashtags based on your best-performing content, you’ll be able to engage iOS audiences and expand your footprint in the Apple ecosystem.

This is non-negotiable for Location Performance Optimization (LPO). Monitoring and iterating your best- and least-performing posts will improve your brand visibility, engagement, and reputation metrics — all of which directly impact your actual revenue by driving potential customers to you.

Be the Business Your iOS Customers Choose

Think of it this way: If your Apple Maps profile is stale, underused, or full of content that doesn’t resonate, customers are far more likely to visit — and spend money — elsewhere.

Don’t think of Apple Showcases as another chore on your everyday to-do list as a location marketer. They’re an opportunity — and a lucrative one when leveraged effectively.

If you need more to convince your colleagues, just remember: Apple Maps reaches almost 918 million Apple Maps users each month. That alone makes a strong case for investing in a robust Apple Showcases strategy.