Get It Done, Stay in Control: How UB-I Executes Location Marketing Tasks in Seconds

Ever feel like your marketing responsibilities are multiplying by the day? You barely have time to focus on what really matters — and scaling location marketing tasks across dozens or hundreds of locations feels nearly impossible.

So, naturally, you do what you can and hope for the best. But “hoping for the best” doesn’t prove ROI — and it certainly doesn’t make you feel more confident in your work.

You’re not alone. Nearly 6 in 10 marketers say they feel exhausted and burnt out by the endless cycle of tasks. Managing a multi-location brand is messy: Listings fall out of date, search algorithms evolve overnight, reviews pile up, social channels demand attention — and your executives almost always want results yesterday.

That’s exactly why we’ve been working to evolve our intelligent location performance agent, UB-I. This capability goes beyond insights — helping you do the work. It can update listings, publish responses, and execute pre-approved workflows — all within clear guardrails to keep your brand safe and consistent.

Execute What Drives Impact

UB-I doesn’t just tell you what to do — it helps you get it done.

Built around Uberall’s Location Performance Optimization (LPO) framework, UB-I pinpoints which marketing tasks will have the biggest impact and executes those actions for you — improving visibility, engagement, reputation, and conversion at scale.

This is what task execution really means: UB-I automates the repetitive, time-consuming work that keeps teams stuck in busywork mode. This instant workflow orchestration might include the following:

• Simplified review management: UB-I detects new reviews and generates on-brand replies directly in-platform that are ready to publish within seconds.

• Smarter social posting: UB-I identifies inactive social profiles and creates brand-safe local posts based on trends and publishes them across locations.

• Accurate, optimized listings: UB-I detects outdated or missing information, like business hours, and bulk-updates these fixes across all platforms in a few clicks.

The issue with most AI assistants in martech platforms is that they stop at recommendations. They don’t necessarily have all the context behind all your locations to personalize these recommendations.

UB-I goes further than insight and executes action — helping teams move instantly from “what to do” to “done.”

And because UB-I connects seamlessly with Uberall’s Revenue Estimator and Location Performance Score (LPS), you can see the direct impact of every action on your home screen.

To understand how it all fits together, this is how the Uberall platform helps marketers complete that all-important performance loop:

• Location Performance Optimization is the overarching strategy and framework that identifies where teams should focus for the biggest business impact.

• UB-I enables and executes the strategy and acts on insights instantly, at scale.

• Location Performance Score and Revenue Estimator is the measurement of this strategy and helps teams prove real-time ROI with data that links local activity to real results.

Only Uberall unites your strategy, execution, and measurement together in one screen — giving you the clarity within seconds to know what matters, the tools to act fast, and the proof to show your execs it’s working.

Enjoy Output with Your Own Input

There’s wariness in the market regarding AI slop and hallucinations — and you’d be right to be wary, since brand safety and consumer trust should remain top priority.

That’s why Uberall’s platform is intentionally designed to foster collaboration between you and UB-I. UB-I does the heavy lifting by executing the repetitive tasks — while you stay in control with pre-approved workflows and brand guardrails. You receive full transparency every step of the way.

You will never be confused about which changes UB-I has made or which locations were affected because UB-I asks you to do the necessary quick quality assurance.

“AI is quickly becoming more and more common in the workflows of many different professionals, but we know not everyone is ready to trust AI output without verification. It is important for us that Uberall users trust UB-I so that it can truly lift the weight of their shoulders, and transparency is key for that. That's why UB-I always highlights what changes were made, which are the affected locations, and asks for confirmation, this way users are always in control.” – Murila Almeida, AI Product Manager at Uberall.

Regardless of which role you have within your company, and regardless of which industry, with UB-I, what once took hours now happens in seconds — from syncing data across markets to drafting social posts and review replies. It’s how marketing teams, franchise owners, and resellers finally get to focus on strategy, not manual updates — confident that every change is accurate, approved, and aligned with their brand standards.

UB-I Executes Those Tasks, You Reach Your Goals

Marketers are overstimulated, overwhelmed, and overloaded with tools, dashboards, and manual workflows. It’s rarely a case of not knowing what needs to be done, but a case of deciding what comes first and then executing those priorities — as new ones come in.

UB-I is more than just an automation tool, it is directly connected with each single location to autonomously identify strategic and granular opportunities to enhance business impact.

It continuously monitors, protects, and improves a brand’s performance across the four LPO pillars, visibility, engagement, reputation, and conversion, ensuring each task contributes directly to outcomes like higher search rankings, more calls, visits, and revenue. It is always accurate, always on-brand, always delivering revenue impact.