How UB-I Helps You Move from Task Overwhelm to Task Prioritization

As a marketer, you rarely know what to prioritize when you start your working day — especially in a multi-location business.

The challenge isn’t that you don’t know what to do. It’s knowing which actions will make the biggest difference — and having the time and clarity to actually do them. Even if you’ve ticked off a long list of to-dos — responded to new reviews, reviewed location data, fixed broken listings, scheduled promotions across social channels — there’s always a reason to hold off on that sense of accomplishment. There’s always more to do across your locations.

Task overwhelm is only increasing in the age of AI. Brands are expected to win on reputation, engagement, and omnichannel consistency, rather than only on search rankings and clicks. Guessing your way through what to prioritize each day in this new reality is no longer enough.

We get it. That’s why we’ve launched our agentic in-platform AI, UB-I — the first AI built specifically for location performance. It’s the sidekick every marketer needs to stay focused on what truly moves the needle: visibility, reputation, and engagement.

Longer To-Do Lists Call for Smarter Tools

As marketing teams get more stretched and resources more scarce, there’s often no time to train and explain — let alone really reflect on shifting priorities as local search evolves with AI.

But in times of great shifts and changing consumer behavior, this is where the biggest opportunities lie.

Your marketing platforms should be your biggest advocate — the driving force behind your everyday location marketing priorities and small wins. This is where AI should really help make smarter decisions in a matter of moments.

UB-I gives marketers an overview of their locations’ visibility, reputation, and engagement. It wastes no time in immediately prioritizing the top-three revenue-impacting actions for each day as soon as marketers log on to the platform — no digging, no distractions, no dashboard fatigue.

UB-I reviews all location marketing tasks and drops marketers a clear, prioritized list based on how urgent and important the task is in contributing to the bottom line — all while staying relevant to what they're already doing in the platform. It surfaces high-priority actions right where teams are already working — for example, on a high-converting store locator page.

UB-I, as an agentic AI, understands which tasks will boost revenue the most. That’s because it’s built on the Location Performance Optimization model — meaning every initiative UB-I surfaces will directly link to better visibility, conversion, and reputation metrics. And this simplification of which tasks matter most is exactly what more marketers need as workloads intensify.

You can find out more about Location Performance Optimization in our academy.

“With Uberall’s LPO framework at its core, UB-I goes beyond saving you time on executing tasks, which is the most you get from other AI agents out there. UB-I’s focus on LPO means you’re always guided to take specific actions that will impact your business the most, and you can see that impact in your Location Performance Score, and even with our Revenue Estimator.” – Murilo Almeida, AI Product Manager at Uberall

Imagine the benefits of gaining access to a tool that can prioritize things for you, saving you time, money, and resources. They now have access to something that knows what is right for them, thanks to the tied-and-tested LPO framework that no other agent in the market is using. These businesses can now let UB-I handle their prioritization so they can focus on strategic things.

Always Understand What to Do Next

Keeping up with what’s current in local SEO or location marketing isn’t easy. In fact, it requires more hours than most marketers have to give. With algorithm changes, new AI-powered search engines, and evolving best practices, it’s hard to know if you’re up to date or unintentionally falling behind — or being made to believe that you’re falling behind.

What is certain, though, is that multi-location businesses must continue to take consistent, incremental action across their locations. The good news is that many of these tasks are quick to complete, if you know where to start. And UB-I knows exactly where to start.

Whether you’re optimizing for local search, refining business descriptions, or deciding where to focus your content efforts, the in-platform AI agent trained on real-time, relevant data offers marketers something generic advice never can: clear, personalized guidance based on their location data.

“Our team is continuously working to understand the complex and ever-changing SEO landscape — especially now with AI search — and this knowledge is used to train UB-I. That’s the foundation behind how it prioritizes the most impactful actions. Its suggestions, and the ways UB-I can help you execute them, will continue to evolve.”. – Murilo Almeida, AI Product Manager at Uberall

Tasks prioritized by UB-I are critical for ensuring visibility across Google, Apple Maps, Bing, ChatGPT, Perplexity, and other AI-driven platforms. New search systems like Google’s AI Overviews or ChatGPT’s browsing rely on trustworthy, complete, and semantically rich location data to recommend businesses. Thin or inconsistent listings are less likely to appear in results. UB-I helps detect these issues — so our customers’ business is always visible, up-to-date, and optimized.

And this is just the beginning. UB-I is evolving from helpful agent to executional partner. It doesn’t just suggest what to do next — it’ll do some of it for you, under your guidance. You stay in control. UB-I enables better, faster decisions with real impact.

Intuitive Decision-Making, Done for and with You

Simplicity means recognizing that everything matters in marketing — but understanding you can and should only focus on what matters most.

When time and resources are limited, it’s easy for local businesses to get caught up in low-impact work or overlook key opportunities.

But deciding what matters most has rarely ever been straightforward. It is now — with UB-I as your AI agent for location performance — built to keep your brand discoverable, trusted, and competitive across search, social, listings, and reviews. No matter how the landscape continues to evolve.

UB-I isn’t just about automation — it’s about giving multi-location marketers clarity in what decisions to make, and when.