Who Is UB-I: More Than an AI Marketing Assistant

Before we dive into who is UB-I, let’s talk about you.

You’re a marketer. People probably ask you about what exactly you do, and you might glamorize it a little. You might talk about analytics, product positioning, social media, writing copy, running A/B tests, etc. but in your head, you know that being a marketer today looks more like this:

You find time to do everything at once across multiple platforms, while knowing how to stay ahead of the curve and competitors. You attend conferences and webinars and sign up to newsletters to try and digest every trend and development but are often unsure how to prioritize any of this information.

Our team at Uberall understands this — we know multi-location marketers especially don’t have time to monitor their company’s digital presence across all locations. We know they have limited time, team bandwidth, and budget, and this affects their ability to move the needle.

That’s why we’ve built UB-I — our all-new AI. UB-I understands the jobs to be done, not just the prompt. It doesn’t just deliver the local marketing tasks and recommendations you receive in our platform; soon, it will orchestrate them.

UB-I Will Act on Your Biggest Business Opportunities

Business priorities are often subjective, depending on which team you’re in. What really moves the needle is often disputed — it might even change from quarter to quarter, or from colleague to colleague.

The Uberall Intelligence layer in our platform is already helping marketers around the world write their social media posts, respond to reviews, and optimize their Google Business Profile — but UB-I, once launched, will be the one orchestrating these tasks without you needing to prompt first.

Imagine this: While you’re asleep, grabbing a coffee, or heading out for fresh air, UB-I will carry out various incremental improvements across your marketing channels to ensure your brand isn’t just online — your brand is AI-ready and ready to drive conversions and ROI from every location.

UB-I is proactive, not reactive. It will always look at where opportunities lie — and it will already know how to prioritize those that will drive the greatest performance and revenue based on historical data from the last decade across listings, reviews, reputation, and local search. These opportunities could be in your local pages, your structured data, and so on.

UB-I does this because it will be trained with Location Performance Optimization (LPO) in mind, a new practice directly connecting your digital presence to your local revenue.

The brands winning tomorrow will be the brands that aren’t just online; they’re the brands that are AI-ready today. They’re ready to be discoverable to customers across traditional and AI search. They want to meet and activate their customers wherever they are, at every touchpoint, whether they are using Instagram, Google, or ChatGPT to find them.

Since we know that 73% of marketers aren’t fully confident how their location marketing drives local sales, LPO is going to be crucial for teams to understand where to make incremental strategic adjustments as the landscape continually evolves.

UB-I Will Make Smart Decisions Before You Have to

Decisions take up a considerable amount of our valuable time. And when making decisions in our everyday marketing or business role, decision fatigue becomes a problem.

That’s where agentic AI will make an impact for companies wanting to scale their tasks, while still feeling in control of these tasks. And UB-I has been built with agentic AI capabilities to orchestrate our Uberall Intelligence.

UB-I will tackle issues whether you’re online or offline. Whether you need to reply to negative reviews or when analytics tells UB-I there’s been a drop in traffic on a certain page. By the time you log in to your Uberall account, UB-I’s been busy debugging and cutting through the noise, so it can highlight which tasks will make the biggest impact at scale — so you stay focused on what truly moves the needle.

When you use our Uberall platform, you’ll soon find three suggestions on how to increase your Location Performance Score (LPS). These three suggestions will be decided on based on what will make the biggest impact for your business. If you’re not sure, you can simply ask with our conversational feature.

Forget copilots, you’re the pilot behind your optimizations, and UB-I is the engineer for your multi-location business. That’s because every move UB-I makes will be tracked and shared with you. You will always be in control, with the power to review, undo, or adjust as needed. You will know what was done and when. And if you still want full control over certain tasks, you can disable UB-I from these manually.

UB-I Will Make Your Life Easier

Imagine arriving at your desk to find out that a colleague has finished that task before you could even ask them to do it.

We’ve built UB-I because we know that managing location marketing at scale is already complex. Partly, because there are manual tasks; partly, because there are too many tasks; partly, because the tasks evolve constantly.

UB-I takes on the LPO tasks that matter the most – no matter what the latest trends, no matter the number of tasks, no matter what type of task. While you’ve logged off and enjoyed your break from the screen, UB-I will soon be busy focusing on the four things that matter most: visibility, reputation, engagement, and conversion — so every business location can show up and win where it counts.

By monitoring your business 24/7, understanding what drives results, prioritizing what moves the needle, and proactively getting things done — UB-I will take the heavy lifting off your shoulders. While you get on with creative tasks, UB-I will keep a constant eye on listings, reviews, performance signals, silently scanning or issues and opportunities across every location, all day, every day.

What does that mean? You might arrive at your screen in the morning to find any of the following:

• Fine-tuned listings

• Authentic review responses published

• Analytics insights

And we understand that sometimes, it is easier to be able to choose whether you want certain tasks to be fully automated. That’s why we want you to go at your own pace and disable UB-I, if you want to.

How Can You Meet UB-I?

What’s UB-I not?

It’s not a chatbot, an AI assistant, a copilot, something you have to ask politely to do isolated tasks.

It’s not Uberall’s contribution to the AI conversation in our industry. It’s our contribution to helping put multi-location businesses on the map and driving higher revenue from each location.

With UB-I, you get better performance, more consistency, and less manual work — across every location. You get action, not just answers.

We’re introducing a beta version of UB-I to our customers to gather real-world usage and feedback. We welcome our existing customers to sign up to our waitlist to be one of the first to experience UB-I.