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All Articles By Sara Vordermeier

People in the car looking at the map
Apple Maps Listings: Place Card Views Grew 30% Last Year — Here’s How to Make Sure Your Business Is Part of That

Find out how businesses that optimize their Apple Maps listings now will gain a solid advantage in a space most competitors haven’t even entered.

Apple Showcases examples
Half of All Apple Maps Searches End in a Customer Action — Here's How to Post There as a Multi-Location Brand

Half of all Apple Maps searches result in a customer action. Here are six Showcase posting tips to make sure your locations show up — from Apple's own team and Uberall's solutions experts.

Two people on a laptop with franchise social approval list screenshot behind
1 in 4 Franchisees Don't Know What to Post on Social Media — We've Got 6 Tips to Help Yours Out

Social media for franchises is now an AI visibility question, not just an engagement one. Here's the HQ/franchisee split that gets local pages posting on-brand.

mockup of apple showcases
What Are Apple Showcases — There’s a Billion Reasons Businesses Should Start Posting Them

Apple Showcases are visual updates on your Apple Maps place card that promote deals, events, and location news. Learn why posting them matters for local discovery and AI search.

image of EV charging station with Google Maps listing
You Launched New EV Charging Stations This Summer — How Do You Know What Google Maps Is Actually Showing Drivers?

EV charging stations on Google Maps are fed by two separate data sources. Most CPOs don’t know which controls what — and the wrong setup delays station creation by weeks.

Holiday Hours, Address Variants, Duplicates: Stay in Sync With One Update Across Every Platform — Before You Confuse the Search Tools
A practical guide to managing local citations across dozens or hundreds of locations without losing accuracy & why manual upkeep stops working at scale.
AI-generated picture of a bagel establishment with listings elements
The Market Leader Loses the Local Mention to Whoever Did the Location-Level SEO Work for Months

AI models judge each location on its own evidence, however strong the brand. Here's the updated definition of local SEO for multiple locations — and the four places it breaks.

young lady pushing an elderly lady in wheelchair with listings elements from search
Nearly 50% of Patients Ask AI to Find a Healthcare Provider — Here’s How You Get Recommended Locally

In total, 47% of patients now use AI tools like ChatGPT, Gemini, or Perplexity to find a healthcare provider. AI recommends the practices whose listings, reviews, and photos agree with each other, not the biggest brands in healthcare.

decorative screenshot of a listing surrounded by local citations
Nobody Gets Excited About Local Citations … Until They Realize AI Tools Cite Them More Than Your Website

Local citations are online mentions of your business's name, address, and phone number. AI search models now cross-reference them before deciding whether to recommend you.

screenshot of UB- in platform with decorative automation messages surrounding it
Get It Done, Stay in Control: How UB-I Executes Location Marketing Tasks

Multi-location brands don’t need another dashboard. UB-I drafts review replies, corrects listings, and completes profiles across hundreds of locations — then queues everything for your team’s approval.