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All articles by Sara Vordermeier

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Is Your Healthcare Brand’s Local Search Performance Looking a Little Sickly?

Want to boost your business’s vital signs? In healthcare, visibility and trust go hand in hand — and it all starts with getting your listings right.

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“How Can I Optimize My Business Profile to Attract More Local Customers?”

Steering GBPs as a multi-location business can be a daunting task — but only if you're not aware of best (and worst) practices for this major ranking factor.

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How to Ask Your Customers for Reviews to Maximize Reputation and AI Discoverability

Discover how to ask for customer reviews, boosting your business’s reputation while maximizing your visibility in AI search.

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How to “Do” GEO Optimization in 6 Stages Across Your Locations

Discover AthenaHQ’s step-by-step maturity model for using GEO data to understand, influence, and scale brand visibility across AI-driven search experiences.

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The Great SEO Upskilling: The GEO Specialists Driving AI Visibility

GEO specialists are the upskilled SEOs helping multi-location brands increase AI visibility, authority, and performance across the entire search journey.

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Everybody’s Talking About Query Fan-Out — How Do You Use It As Business Intel?

Discover what query fan-out is in AI search and how to use the query fan-out technique to generate richer, more authoritative local content.

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AI Search Optimization: Here’s How You Remain Relevant as a Business

Worried about how AI search will impact your brand’s visibility? You’re not the first. We’ve got some local marketing tips to ensure you stay discoverable.

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It’s Here: GEO Reporting for the Next Generation of Local Search Marketers

Is it time to ditch your SEO benchmarks? Revisit your search strategy? Spruce up your reporting? Bring GEO Studio to your teams.

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GEO Strategy: 5 Ways Multi-Location Brands Can Maximize AI Coverage

What is Generative engine optimization — will it affect your current local marketing strategy? We’ve got you covered.

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Maximize Your Local Search Performance From Your Pocket

Optimizing your local marketing performance doesn’t have to be a desk activity. Not when you have the Uberall Local Search app.