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All articles by Sara Vordermeier

LLM answer mockup surrounded by screenshots of business data in search
How Do “LLM Connections” Actually Work When You Can’t Actually Submit Your Business Data?

No listings platform submits data directly to ChatGPT or Perplexity, or any AI tool for that matter. Here’s how AI data sources actually work to influence your LLM visibility.

scattered list of multi-location marketing tasks surrounding illustration of UB-I
200 Tasks Across 500 Locations: UB-I Tells You Which Five Matter Most

UB-I is the AI agent that tells multi-location marketers which tasks matter most — ranked by SEO and GEO performance impact, not just urgency.

UB-I mascot highlight issues with social media and local listings in Uberall platform
10% of Your Listings Changed Last Week, But Nobody on Your Team Noticed

Listing drift — hours changing, pins moving, competitor edits — happens constantly and most teams don’t catch it in time. Here’s how UB-I’s intelligent monitoring closes that gap.

screenshots of UB-I with UB-I character
Multi-Location Teams Are "Babysitting" Their AI Marketing Assistants and Now They Have More Work Than Before

AI marketing assistants were built for one location, one task at a time. Here’s why multi-location brands need an AI agent that works without being prompted — and how UB-I delivers that.

replications of google search and console for local and organic SEO
Local SEO vs Organic SEO: The Ranking Factors Aren’t the Same, But AI Search Reads Both Before It Recommends You

Local SEO and organic SEO have always run on different ranking factors. AI search doesn't pick a side — it reads both before deciding whether to recommend you.

screenshot of google business profile categories and attributes
Your Google Business Profile Categories Haven’t Changed Since Setup, But Their Audience Has

Google categories and attributes have changed jobs: they are now the structured facts AI search reads when deciding whether to recommend you. Here is how to manage them — per location, at scale.

hand clicking on AI assisted review responses
Reviews Are Franchisees’ Biggest Pain Point — and the One They Least Use AI to Fix

Reviews are franchise locations’ #1 pain point — and the task they least use AI to manage. Here’s how to run franchise review management that works.

UB-I in-platform screenshot with UB-I character
What Is UB-I: The AI Agent That Turns Location Chaos Into Location Performance

UB-I is Uberall’s agentic AI for location performance — an autonomous AI agent that monitors every location, decides what matters most, and does the work.

AI-generated image of bagel shop with franchisee managing local marketing from phone
We Asked 300 Franchises Who’s Winning at AI, and It Wasn’t HQ

Franchisees are ahead of HQ on franchise AI adoption — and that’s not the problem brand marketers think it is. A smarter local franchise marketing approach, backed by new research.

Location marketing performance shown in a dashboard
Location Performance Score: Everyone's Measuring Local Marketing and Almost No One Can Explain What It Earns

Local marketers track everything and can prove almost nothing. Here’s how the Location Performance Score turns scattered metrics into revenue impact.