Sara Vordermeier Photo

All articles by Sara Vordermeier

Webinar promotion banner with SEJ and Reddit and Uberall
Why Optimize Your Own Pages When AI Is Reading Reddit Instead?

A recap of our Reddit × Search Engine Journal webinar: Why Reddit AI search matters, and the five Reddit marketing plays multi-location brands can run to get cited by AI.

screenshot of location data cleansing services in Uberall platform
Brands Are Optimizing Their Listings — But Bad Location Data Means They’re Never Going Live

Dirty data means unpublished listings. Here’s how location data cleansing actually works — and why it’s the most underrated lever in local SEO.

Screenshot of Located-In feature appearing in Google Maps mockup
Located-In Listings: How to Show Up in Search So Customers Turn Up In Store

What happens if your co-located business shares an address but doesn’t show up independently in search? Well, you’re losing customers to a fixable data problem.

screenshots of google searches with AI Mode
I/O, AI, and Oh: How is Google Search Behavior Actually Changing for Local Businesses?

Google search behavior is changing fast, but the panic about losing traffic is missing the point. These local search experts explain what's actually happening — whether local brands should be nervous — and what to do about it.

Guy looking at his phone with screenshots of apple and google maps
Google Maps vs Apple Maps: Does It Matter Where You Optimize Your Business Listings?

Discover how and why smart multi-location brands are optimizing listings across both Google Maps and Apple Maps — and why a single-platform strategy leaves visibility (and foot traffic) on the table.

Woman on her phone with screenshots of Prompts in GEO Studio
How Prompt Research Helps Local Brands Understand Their Customers and Drive More Foot Traffic

Local keywords aren’t dead, but they’re not enough. Learn how prompt research helps multi-location brands drive foot traffic from AI search.

People in the car looking at the map
Apple Maps Listings: Where Businesses Can Win Extra Visibility Without Extra Effort

Find out how businesses that optimize their Apple Maps listings now will gain a solid advantage in a space most competitors haven't even entered.

Guy taking a selfie with burger on the plate
Social Media for Restaurants: Your Local Content Is Doing More for AI Search Than You Think

Your restaurant's social presence is doing more than building brand awareness — it's influencing AI recommendations. Here's how to make that work at scale.

AI-generated highstreet with restaurants and coffee shops
The Listings Strategy That Earns Your Restaurants a Seat in AI Recommendations

Four phases, taken from our playbook for restaurant and QSR brands to turn clean listings data into AI visibility, stronger local rankings, and more foot traffic.

Screenshots of Claude and ChatGPT
GEO Strategy: 5 Ways Multi-Location Brands Can Maximize AI Coverage

What is Generative engine optimization — will it affect your current local marketing strategy? We’ve got you covered.