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All articles by Sara Vordermeier

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How to “Do” GEO Optimization in 6 Stages Across Your Locations

Discover AthenaHQ’s step-by-step maturity model for using GEO data to understand, influence, and scale brand visibility across AI-driven search experiences.

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The Great SEO Upskilling: The GEO Specialists Driving AI Visibility

GEO specialists are the upskilled SEOs helping multi-location brands increase AI visibility, authority, and performance across the entire search journey.

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Everybody’s Talking About Query Fan-Out — How Do You Use It As Business Intel?

Discover what query fan-out is in AI search and how to use the query fan-out technique to generate richer, more authoritative local content.

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AI Search Optimization: Here’s How You Remain Relevant as a Business

Worried about how AI search will impact your brand’s visibility? You’re not the first. We’ve got some local marketing tips to ensure you stay discoverable.

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It’s Here: GEO Reporting for the Next Generation of Local Search Marketers

Is it time to ditch your SEO benchmarks? Revisit your search strategy? Spruce up your reporting? Bring GEO Studio to your teams.

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GEO Strategy: 5 Ways Multi-Location Brands Can Maximize AI Coverage

What is Generative engine optimization — will it affect your current local marketing strategy? We’ve got you covered.

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Maximize Your Local Search Performance From Your Pocket

Optimizing your local marketing performance doesn’t have to be a desk activity. Not when you have the Uberall Local Search app.

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Capture the Local Search Opportunities Your Competitors Might Be Overlooking

Not all local competitors win for the same reasons. Learn how our local SEO report – above all, our Competitor Intelligence feature – uncovers where visibility, engagement, and conversions are being left on the table.

Google’s Appointment Links: How to Turn Customer Searches into Bookings

Discover how our new custom Google Appointment Links feature lets multi-location businesses link their business profiles to booking systems, reducing friction and capturing customer intent instantly.

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Uberall Location Marketing Innovations

It’s time to reflect on a year filled with innovation and growth. We showcase the most significant digital marketing innovations on our platform.