Win the AI Reccomendation Before your Competitor does
The 2026 GEO Playbook for multi-location QSRs.
Discover Why 1000+ Marketing Teams Trust Us to Get Results
About
the research
Based on research with 2,000+ consumers and 200 senior marketers across the US, UK, France, and Germany, this report shows how AI is reshaping discovery and what systems now rely on to recommend brands. It also outlines the new discovery architecture and operating models marketers need to adapt fast as AI-mediated discovery becomes the default.Based on exclusive AI visibility data from Uberall's GEO Studio*, tracking how top QSR brands appear across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews, this report benchmarks AI recommendations across every major cuisine category. It also maps QSR performance across the four pillars of Location Performance Optimization using aggregated data from Uberall's global customer base.
AI Is Reshaping Discovery and Brands Are Already Falling Behind
As AI becomes the gatekeeper of search, many brands are already suffering from lost visibility, misinformation, and weak representation in AI-generated results.
%
of brands are missing from AI recommendations
%
of brands face negative sentiment skew in AI responses
%
suffer inconsistent business information across AI models
The Strategy to Win in AI-Led Local Search
Source of Truth
Ensure every location is accurate, consistent, and structured across the ecosystem AI reads.
Context & Relevance
Keep AI signals fresh with always-on reviews, FAQs, hyperlocal content, social posts, and offers.
Orchestration at Scale
Leverage AI agents to align truth and context into real-time decisions and execution at scale.
By consolidating all our restaurant listings into a single source of truth, our stores are genuinely easier for guests to find, and our listings stay consistent across every channel. More and more of our guests now start their search inside AI tools, so Uberall's GEO Studio was the logical next step for us. We use it to track our Share of Voice in AI answers, spot mention and citation gaps against our competitors, and create answer-optimized FAQs and local content blocks that help us surface in the right conversations. It keeps us present where the decision is increasingly being made: in the search engine and in the conversation with an AI assistant.
Manfred Lugmayr,
CMO, Burgerme
Built for teams who feed the machine
CMOs/ VP Marketing See how AI is reshaping consumer discovery and where your brand needs to invest to capture it.
Heads of Digital / SEO Get the benchmarks, metrics, and framework to move beyond traditional SEO into GEO.
Franchise Operations Directors Understand how to easily operationalise Location Performance Optimization (LPO) across hundreds or thousands of locations.
Stop Being Erased. Start Being Discovered.
Take control of your AI visibility at a brand and location level. Use GEO Studio to identify mention gaps, optimize prompts, and deploy AI-ready content in minutes.