Fast Food, Faster Discovery:
Why AI Is the New Drive-Thru
Your next customer is asking ChatGPT or Gemini where to eat tonight. 83% of restaurants don't show up in the answer.
This playbook shows you how to be the one that does.
Discover Why 1000+ Marketing Teams Trust Us to Get Results
About
the research
Based on exclusive AI visibility data from Uberall's GEO Studio, this report benchmarks 300+ top QSR brands across 8 cuisine categories and 4 markets (US, UK, France, Germany), testing hundreds of thousands consumer prompts across 5 AI engines (ChatGPT, Gemini, Perplexity, Copilot, Google AI Overviews). It also maps QSR performance across the four pillars of Location Performance Optimization — visibility, reputation, engagement, and conversion — drawing on aggregated, anonymized data from thousands of QSR locations in Uberall's global customer base.
AI is Reshaping Discovery and QSR Brands Are Already Falling Behind
As AI becomes the gatekeeper of search, many brands are already suffering from lost visibility, misinformation, and weak representation in AI-generated results.
%
of restaurant locations are invisible in AI-generated recommendations
%
of QSR marketers are reporting flat or declining customer traffic
%
of consumers already name AI as their primary way to discover restaurants
What you’ll get
The benchmark data
AI Share of Voice, citation rates, and source diversity across 8 QSR cuisine categories. See exactly where your category stands
The 90-day playbook
An action plan covering setup, content, off-page authority, and orchestration. Week-by-week tasks built for QSR operators
The proof points
Real outcomes from KFC, Burger King Belgium, Pret A Manger, and Pizzaville including a 37.1% ROI and a 3x lift in monthly review volume
“AI-driven search will revolutionize location marketing by enabling highly personalized discovery. Leveraging it effectively can increase visibility, strengthen engagement, and drive more foot traffic to restaurants.”
Jaime Arribas
Senior Marketing Technology Manager (former)
KFC UK & Ireland
Built for Teams Who Feed the Machine
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Heads of Digital / SEO
Get the benchmarks, metrics, and framework to move beyond traditional SEO into GEO.
Franchise Operations Directors
Understand how to easily operationalise Location Performance Optimization (LPO) across hundreds or thousands of locations.
Stop Being Erased. Start Being Discovered.
Take control of your AI visibility at a brand and location level. Use GEO Studio to identify mention gaps, optimize prompts, and deploy AI-ready content in minutes.