Founded in 1904, Henkel's Schwarzkopf Professional is a leader in the hair care industry, known for its continuous innovation and high standards. Schwarzkopf Professional is among the top three professional hair care brands globally, serving a vast community of hairdressers worldwide. Committed to enhancing every step of the customer journey, Schwarzkopf Professional connects current and prospective clients with its extensive network of partner salons through branded local searches.
Henkel has partnered with Uberall since 2018, with the aim to enhance the visibility and efficiency of its beauty brands, including the Schwarzkopf Professional brand. By integrating Uberall's Store Locator, Schwarzkopf Professional has significantly streamlined the process of managing salon locations, ensuring accuracy and enhancing user experience across its network.
Build Your Own Magic
Uberall's Store Locator Editor has given Schwarzkopf Professional complete control over their salon data and map design. Regional managers can now manage the locator through the Plug & Build Your Own option, making changes on the fly without relying on internal developers. This feature not only saves costs but also provides immediate visibility of updates on the front end.
With built-in features, they can effortlessly change fonts, adjust the color of maps and pins, modify the shape of map corners to fit their brand aesthetic, and much more! Additionally, the "save as favorite" button allows customers to set a salon as their preferred location, enhancing their return visits with pre-saved information. The results are instant, and changes can be viewed in real time, streamlining the update process and ensuring accuracy and consistency across all locations.
With its convenient plug-and-play widget and flexible layout, the store locator was quickly and seamlessly integrated into Schwarzkopf Professional websites in a variety of languages, with Schwarzkopf’s corporate design incorporated throughout. You can see the images below or explore the Uberall powered Salon Finder!
Salon Location Management with a Single Click
Before adopting Uberall's Store Locator, Schwarzkopf Professional faced challenges with manually updating salon location data across directories and on local pages. They collected all requested changes from their salons on a monthly basis and then manually made all those changes in one big batch. This process was prone to human error and delays.
Now, with the API integration, Schwarzkopf Professional has automated the creation and updating of new salon locations. Salons can register through Schwarzkopf Professional’s internal system forms, and the data—including GPS data, opening hours, services, contact information, and brands—are instantly sent to Uberall. This shift from monthly batching to instant updates has drastically improved efficiency and accuracy.
“We want to help our consumers to find the right salon and help our customers (the hairdressers) to improve their visibility. By adding key information about each local salon, customers can showcase their services and products to get the consumer’s attention and interest."
Consistent Data and Ongoing Support
By leveraging Uberall's Store Locator, Schwarzkopf Professional ensures data consistency and maintains control over the information displayed. The easy setup and support from Uberall, including custom training with expert advice and materials, has been pivotal in this transition. Continuous release of new features and capabilities within the Store Locator Editor ensures that Schwarzkopf Professional stays ahead in providing the best possible experience for their customers.
"Since partnering with Uberall, we have improved visibility for the Schwarzkopf Professional and other brands and for the Salons. The platform enables us to easily manage all the data in a given database, either globally or locally. We are very happy with the platform.“
Empowering Henkel's Brands for the Future
The integration of Uberall's Store Locator has transformed Schwarzkopf Professional's approach to managing salon locations, bringing automation, enhanced control, and consistent data management to the forefront.
In addition to Schwarzkopf Professional, Henkel’s other brands, including STMNT, Authentic Beauty Concept, and JOICO, also benefit from the Locator and Local Pages. Henkel is working in close partnership with Uberall to launch the form API across all brands, enabling all salons to easily submit changes and openings.
This ongoing collaboration ensures that Henkel's diverse portfolio of salons maintains up-to-date and accurate information, providing an optimal experience for their customers. With Uberall’s innovative solutions and dedicated support, Henkel continues to lead the way in the beauty industry.
Build your own store finder with Uberall!
