Uberall | GALERIA boosts local visibility with Uberall

From Reviews to Reach: How GALERIA Strengthened Its Brand Presence Locally and Digitally

• +18%
• clicks on directions*
• +24%
• more website traffic*
• +63%
• increase in location visibility

* Q1 2025 vs Q1 2024

{{quote}}

Since 1879, GALERIA has been a household name in German retail. With 83 department stores in prime city-center locations and a growing online offering, GALERIA blends offline and online shopping into a seamless experience. But with scale comes complexity — especially in day-to-day marketing operations, where consistency in location data and managing customer reviews is critical.

With thousands of reviews across multiple platforms, frequent changes to store hours, and local nuances to manage, the marketing team quickly realized they needed a centralized solution — one that would simplify processes, strengthen customer engagement, and increase digital visibility.

Scaling Brand Trust and Customer Engagement

One of GALERIA’s primary goals was to ensure up-to-date store information across all platforms — particularly during short-notice changes like holiday hours. At the same time, the team wanted to elevate its approach to review management. While AI now assists in drafting replies, GALERIA continues to emphasize personalized, human responses to meet its high standards for customer communication.

With Uberall, the team can now efficiently prioritize and respond to reviews, reducing the average response time to around one day. Uberall’s AI-powered response suggestions — introduced just recently — help accelerate this process, without sacrificing the brand’s personal touch.

The team also manages all social media content directly through the Uberall platform, significantly reducing workload while ensuring a consistent brand presence across all digital touchpoints.

Take control of your online reputation

From Ambition to Impact

GALERIA’s investment in a scalable solution is already paying off:

• +63% increase in location visibility
• +18% more clicks on directions
• +24% more visits to the website

These results show that customers are engaging with the brand more intentionally — and that centralized tools make a measurable difference. For a business with 83 locations, being able to update and synchronize data quickly and consistently saves time and improves data quality — both essential for ranking high on Google and other platforms.

5 Success Factors for Local Visibility

1. Centralized location data management
Accurate, up-to-date information across all platforms builds trust and ensures a smooth customer journey — especially at scale.

2. Efficient review management
Fast, brand-aligned responses — supported by AI — strengthen customer relationships and improve ratings long-term.

3. Scalable content distribution
Plan and publish social media posts centrally to maintain a consistent brand presence with minimal effort.

4. Performance-driven optimization
Use clear KPIs like clicks and impressions to benchmark locations and steer improvements with real data.

5. Smart automation
Delegate repetitive tasks and free up time for strategic priorities — for more efficiency in day-to-day operations.