Europe’s Sleep Expert, Online and In-Store
Matratzen Concord is Europe’s largest specialist retailer for mattresses — and offers extensive sleep solutions including toppers, slatted frames, beds, bedding, and sheets, available both in-store and online.
Since 1986, the company has helped customers find the right mattress based on their individual needs, body types, and sleep preferences. With high-quality products at fair prices, Matratzen Concord has carved out a unique position as a value-driven, expert-led retailer in its field.
Its network of around 560 locations across the DACH region ensures that customers are never far from a store — but to fully meet expectations, each location must also be easy to find online. After all, nearly every modern customer journey begins in search.
Winning the Race for Search Visibility
Search rankings have become more competitive than ever — and algorithm changes, particularly those involving AI search, are pushing marketers to constantly adapt.
For multi-location retailers like Matratzen Concord, the challenge is even greater: Every single store needs to be discoverable, with accurate and up-to-date data and continuously optimized visibility.
Matratzen Concord embraced that challenge head-on.
Strategic Visibility Across the Customer Journey
Since 2022, Matratzen Concord has used Uberall’s listings, reviews, and social tools. Over 15,000 directory listings have been verified and synced, and more than 30,000 customer reviews collected, with an impressive average rating of 4.80 stars.
What mattered most to the team was having a partner that could not only support their local SEO strategy but also actively shape it and guide them for the long term.
With the addition of Uberall’s Store Locator and Local Pages, Matratzen Concord now connects online search with in-store visits. The store locator helps customers quickly find the right location through list or map view, with helpful filters for business hours, products, and brands. A search by city, street, or postal code makes navigation even easier.
One click leads to the corresponding landing page, showing everything customers need to know, including:
Contact information
Business hours
Special offers
Services
Customer reviews
Accepted payment methods
In short: Everything customers need to know before visiting in person.
All content is managed centrally in the Uberall platform — efficiently, consistently, and with flexibility. The Matratzen Concord team can adjust map displays, update metadata, and customize sidebar elements as needed.
The result is a cohesive brand experience across all locations and an online presence designed to drive customer conversion.
No Rest for Success: More Visibility, More Engagement
Since launching Uberall Store Locator and Local Pages in June 2024, the results have been impressive:
970,000+ total page views
140,000+ call-to-action clicks
approximately 36,000 direction clicks
22,500+ call clicks
Even in early rollout, the solution delivered. Call-to-action buttons — especially those linking to current promotional flyers — drove impressive click-through rates, providing tangible value for the team.
Now, Matratzen Concord is planning the next phase: adding interactive elements to increase engagement, using content collections more strategically, and further customizing CTA buttons to better serve each location’s customer base.
The setup process was fast and aligned with brand standards, as Juliane Bald explains:
“With the template system and support from Uberall’s team, the Store Locator and Location Pages were set up quickly and easily adapted to our branding. It’s amazing how seamlessly the data we already manage in Uberall feeds directly into the right store pages. Everything looks polished and consistent — it’s not just our team that loves it, our customers do too!”
As platforms like Google and Apple continue to evolve, Matratzen Concord wants to stay agile, well-prepared, and focused on continuous optimization.
Retail Tips: Drive Growth with Strong Local Pages
Uberall empowers the Matratzen Concord team to create compelling, high-performance digital experiences at every location. Retail brands that invest in strong local pages don’t just improve visibility — they drive measurable growth.
Success Factors for Local Visibility in Retail
Use Local Pages as Digital Storefronts
Well-designed location pages with clear info, visuals, and updated promotions drive interest and foot traffic.Add Powerful Calls-to-Action
CTAs like “Reserve Now,” “Call Store,” or “Get Directions” increase engagement — especially among mobile users ready to buy.Measure Location Performance
Use analytics to track page views, click paths, CTA interactions, and call volumes per location — and optimize accordingly.Turn Web Traffic into Store Visits
The better your local page performs, the more likely an online visit becomes an in-store one — scalable and trackable.
Local pages are critical touchpoints along the customer journey. With the right strategy, they become engines for growth at every location.
Want to see results like these?
