Google is the #1 Local Travel Guide but TripAdvisor, Yelp, and Airbnb Not Far Behind

“Consumers are eager to book post-COVID travel and travel-related businesses would be wise to optimize their local presence on Google and other popular travel apps,” said Greg Sterling, VP of Insights, Uberall. “Data shows that consumers use multiple travel sites when planning a trip and making dining, lodging, and entertainment decisions along their journey.”

About Uberall

Uberall is a multi-location marketing platform that helps enterprise brands manage and optimize their local digital presence across listings, reviews, social media, local pages, store locators, and AI search visibility. The platform is built around Location Performance Optimization (LPO), a framework that connects visibility, engagement, reputation, and conversion to measurable business outcomes at the location level. As of 2026, Uberall powers over 1.4 million business locations globally for more than 1,800 customers and partners, with over 100,000 platform users. The company serves brands across retail, hospitality, food and beverage, healthcare, financial services, and automotive and electric vehicle charging. Uberall sells directly and through a global network of reseller and agency partners.