Uberall Launches UB-I 2: The Next Leap in Agentic AI for Location Marketing

Berlin, November 4, 2025 – Uberall, the global leader in location marketing technology, today announced UB-I 2, the next evolution of its industry-first agentic AI built on the Location Performance Optimization (LPO) framework. Building on its debut earlier this year, UB-I 2 goes beyond insights and recommendations to execute marketing actions across listings, reviews, and social, turning visibility into measurable business outcomes.

“With UB-I 2, we’re moving beyond assistants that simply observe or suggest,” said Ana Martinez, CTO at Uberall. “This is a true agent – one that users can interact with, command, and co-create alongside. UB-I 2 doesn’t just analyze or prioritize; it acts, executing directly within brand parameters to drive real-world outcomes at every local touchpoint.

LPO at the Core: The Intelligence Behind UB-I

As part of Uberall’s Location Performance Optimization (LPO) framework, UB-I 2 is more than just an automation tool, it’s an orchestrating intelligence that connects every local marketing action to business impact. It continuously monitors and improves a brand’s performance across the four LPO pillars, visibility, engagement, reputation, and conversion, ensuring each task contributes directly to outcomes like higher search rankings, more calls, visits, and revenue.

The result is an intelligent, always-on system that helps multi-location brands stay discoverable in AI search, maintain accuracy across listings, respond to customer reviews, and publish engaging social content, all from one unified brain.

“Marketers today are overloaded with tools, dashboards, and manual workflows,” said Stéphanie Génin, CMO at Uberall. “UB-I 2 changes that. It streamlines the day-to-day, executing repetitive tasks in seconds so teams can focus on strategy and creativity. This is where AI becomes a true partner, not just a co-worker.”

UB-I 2 in Action: From Recommendations to Execution

UB-I 2 introduces a new level of workflow orchestration, capable of identifying needs, generating on-brand actions, and carrying them out instantly:

• Simplified reviews: Generates brand-consistent replies directly in-platform
• Smarter social: Creates posts based on local trends and publishes them across locations
• Accurate listings: Detects outdated or missing information and updates it across all platforms in real time

Toward Fully Agentic Marketing

With UB-I 2, Uberall continues to advance its vision of fully agentic, outcome-driven marketing systems where AI autonomously manages local operations while humans guide strategy and oversight.

“UB-I 2 represents the bridge between automation and true autonomy,” added Martinez. “It’s not just an invisible engine – it’s an active agent that drives growth, ensures accuracy, and optimizes every customer interaction in real time. This is the foundation for a future where AI doesn’t sit in the background but works alongside people to power local business performance.”

About Uberall

Uberall is a multi-location marketing platform that enhances brand visibility and engagement when customers search the world around them. The platform provides a comprehensive suite of tools to manage location data and listings, store locators, messaging, local social media, and social ads – making it easy for businesses to get found, be chosen and drive more sales. Established in 2013 in Berlin, Germany, Uberall powers over 1.3 million locations globally and is trusted by leading brands across various industries, including retail, hospitality, food & beverage, and automotive.

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