Alexandra Herrmann is a Digital Marketing Strategist specializing in SEO, B2B lead generation, and AI-driven search visibility. 

She is completing her Master’s degree in Business Informatics thesis on her favourite topic — AI search, zero-click behavior, and E-E-A-T, including a practical framework for businesses navigating the shift.

She was born in Kazakhstan, raised in Germany, and having lived in Mexico, she knows from personal experience how important it is to keep your local pages up to date. Because sometimes you’re a hungry expat at 10pm in an unfamiliar city, desperately hoping some restaurant has bothered to maintain their opening hours.