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Does Listings Management Still Matter?

Does Listings Management Still Matter?

Are listings management and citation building still valuable for a business today? That's the question we wanted to answer with this report.

The value of creating local business profiles in online directories has been called into question in recent years. Sure, it's essential to have a Google My Business profile and local profiles on Facebook, Yelp Bing and Apple Maps, but what about other directories? How important are they to local search visibility and customer engagement?

We analyzed 115,000 business listings to find out:

  • The impact profile accuracy has on visibility and engagement
  • Whether being on an extended network of directories gives you an advantage over the competition
  • Just how many directories a business needs to be on to maximise both search and conversions

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