Uberall Gets New Funding, Acquires MomentFeed

Joining an already-vibrant week for startup M&A and funding, Uberall just announced a double shot: $115M in funding and the acquisition of fellow location-marketing firm MomentFeed.

Both companies specialize in multi-location brands, as their automated workflows can alleviate pain points for social and listings updates across several locations. As is often the case, the union is also about synergies. Though there’s some overlap, MomentFeed brings platform-enhancing capabilities. This includes its longstanding specialty in social and reviews content, such as its sentiment analysis tool that helps businesses with multi-location reputation management.