Sarah Sal
Facebook Ads Specialist
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Sarah is a Facebook Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent.
All articles by Sarah Sal
Most Multi-Location Brands Get Local Social Ads Wrong – Here's How to Fix It
Most multi-location brands run social ads the wrong way: awareness campaigns, no conversion tracking, and generic creative across every location. Social ads expert Sarah Sal breaks down what to do instead — with a real case study that turned an 8.27× ROAS from a strategy built on storytelling, hyperlocal targeting, and the right campaign objectives.