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All articles by Luma Abu-Ghazaleh

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E-E-A-T Is Now More Important for AI Search

What changes for local businesses in AI search? Brand authority — that’s the golden ticket to brand awareness, engagement & returning customers.

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Visibility in ChatGPT & LLMs: Can You Influence Mentions?

Find out how you can influence your business’ visibility in ChatGPT or other LLMs — straight from our Technical Product Manager Luma.

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Future of Search: How to Increase Clicks & Engagement

Wonder if all this GEO talk is hype? Luma Abu-Ghazaleh experimented to see if GEO tactics boosted website engagement & clicks. Here’s what she discovered.

Apple Business Connect Insights

How can businesses really leverage their presence on Apple Maps? It all comes down to optimizing for the following KPIs: views, direction requests, ...