Local Marketing Beat Episode #13 | Local SEO Blockbuster: Insights and Actionable Tips With Greg Gifford

In this episode of the Local Marketing Beat, Uberall's Christian Hustle is joined by SearchLab COO and renowned SEO expert, Greg Gifford, for an in-depth discussion on the latest local SEO trends and insights from top industry conferences like BrightonSEO. If you’re in the world of local marketing or a marketer at a multi-location brand, this conversation is a must-watch.

Key Takeaways:

• The Impact of Google’s New Review Policies: Learn about Google’s recent rollout in the UK, where businesses caught using unethical review practices face major repercussions, and why this could soon affect businesses globally.
• Local SEO Strategies for 2024: Discover Greg's top local link-building strategies and why adapting your approach when optimizing for local search is crucial.
• Real-World SEO Insights: Hear how even basic SEO principles can make a big difference in regions where local SEO is still developing.
• AI in Digital Marketing: Insights into how AI tools are evolving from content generators to process enhancers, allowing marketers to work smarter, not harder.

🤝 Connect with Christian Arriola on LinkedIn

🤝 Connect with Greg Gifford on LinkedIn

SearchLab Blog: searchlabdigital.com/blog

⌚️ Timestamps:

0:00 - Introduction to The Local Marketing Beat and Guest Greg Gifford

1:03 - BrightonSEO UK Recap: Surprising Updates and New Review Policies

5:47 - Navigating FTC Review Regulations and Ethical Practices

15:49 - AI in SEO: The Role of Tools Like ChatGPT and Process Efficiency

23:19 - Proven Local Link-Building Techniques for 2024

31:00 - Reviews and Reputation Management: Strategies That Work

36:00 - The Movie That Best Represents SEO: Greg’s Take

37:17 - Where to Find Greg and Final Thoughts