In this episode of the Local Marketing Beat, Uberall's Christian Hustle is joined by SearchLab COO and renowned SEO expert, Greg Gifford, for an in-depth discussion on the latest local SEO trends and insights from top industry conferences like BrightonSEO. If you’re in the world of local marketing or a marketer at a multi-location brand, this conversation is a must-watch.

Key Takeaways:

• The Impact of Google’s New Review Policies: Learn about Google’s recent rollout in the UK, where businesses caught using unethical review practices face major repercussions, and why this could soon affect businesses globally.
• Local SEO Strategies for 2024: Discover Greg's top local link-building strategies and why adapting your approach when optimizing for local search is crucial.
• Real-World SEO Insights: Hear how even basic SEO principles can make a big difference in regions where local SEO is still developing.
• AI in Digital Marketing: Insights into how AI tools are evolving from content generators to process enhancers, allowing marketers to work smarter, not harder.

🤝 Connect with Christian Arriola on LinkedIn

🤝 Connect with Greg Gifford on LinkedIn

SearchLab Blog: searchlabdigital.com/blog

⌚️ Timestamps:

0:00 - Introduction to The Local Marketing Beat and Guest Greg Gifford

1:03 - BrightonSEO UK Recap: Surprising Updates and New Review Policies

5:47 - Navigating FTC Review Regulations and Ethical Practices

15:49 - AI in SEO: The Role of Tools Like ChatGPT and Process Efficiency

23:19 - Proven Local Link-Building Techniques for 2024

31:00 - Reviews and Reputation Management: Strategies That Work

36:00 - The Movie That Best Represents SEO: Greg’s Take

37:17 - Where to Find Greg and Final Thoughts