The Definitive GEO Playbook
How Multi-Location Brands Win Visibility in the Age of AI Search
Discover Why 1000+ Marketing Teams Trust Us to Get Results
About
the research
Based on research with 2,000+ consumers and 200 senior marketers across the US, UK, France, and Germany, this report shows how AI is reshaping discovery and what systems now rely on to recommend brands. It also outlines the new discovery architecture and operating models marketers need to adapt fast as AI-mediated discovery becomes the default.
AI Is Reshaping Discovery and Brands Are Already Falling Behind
As AI becomes the gatekeeper of search, many brands are already suffering from lost visibility, misinformation, and weak representation in AI-generated results.
%
of brands are missing from AI recommendations
%
of brands face negative sentiment skew in AI responses
%
suffer inconsistent business information across AI models
The Strategy to Win in AI-Led Local Search
Source of Truth
Ensure every location is accurate, consistent, and structured across the ecosystem AI reads.
Context & Relevance
Keep AI signals fresh with always-on reviews, FAQs, hyperlocal content, social posts, and offers.
Orchestration at Scale
Leverage AI agents to align truth and context into real-time decisions and execution at scale.
“We’re rewriting key content to be more LLM-friendly — adding richer context, clearer intent, and structured detail. We’re improving over 400 location pages to make sure AI assistants can understand exactly what each location offers.”
Flo Guerouanni, Global SEO Lead,
Cushman & Wakefield
What Marketing Teams Must Do Differently in 2026
Teams that win in AI search are shifting from campaign tactics to an operating model built for how AI-driven discovery actually works—stronger governance, always-on execution, and investment reallocated toward GEO and optimization.
40%
invest 50%+ of their marketing budget in geo-centric strategies.
60%
of marketing leaders have created new roles dedicated to AI optimization
Stop Being Erased. Start Being Discovered.
Take control of your AI visibility at a brand and location level. Use GEO Studio to identify mention gaps, optimize prompts, and deploy AI-ready content in minutes.