74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds

Uberall’s and MomentFeed’s report compiles survey responses from more than 1,000 U.S. consumers, and analyzes the local online performance of nearly 80,000 business locations. Consumers want a hybrid purchase strategy, such as buying online and picking up in a local store. Sometimes those items bought online are shipped to the local store for consumer pick-up. Uberall calls this strategy “the new face of local” -- also the name of the study.