Local Marketing Beat

Local Marketing Beat Episode #4: SEO for Franchises

In this episode of the Local Marketing Beat, Christian Arriola speaks with Andrew Shotland, Founder and CEO of Local SEO Guide.

  • Andrew Shotland runs Local SEO Guide, a 15-year-old SEO consulting agency providing SEO audits and consulting to multi-location brands, local retailers, media and e-commerce sites, startups, agencies, and more.
  • Christian Arriola

Together, they get into:

  • The biggest local SEO mistakes franchises make—and how to avoid them

  • How to effectively optimize your Google Business Profile listings to improve local visibility and customer engagement

  • The top ways of measuring local SEO success

Always stay tuned with our monthly LMB podcast