Transforming Retail: GEO Holdings Achieves a 46% Visibility Lift and Increased Foot Traffic

GEO Holdings, Japan's retail powerhouse, manages a network of 2,000 stores, including the popular ""GEO"" media shops and the trendy ""Second Street"" reuse shops. Whether it's second-hand games or the latest gadgets, stylish clothing, or home essentials, GEO Holdings has it all. But with great size comes great responsibility—keeping their online presence sharp and engaging customers across such a vast landscape was no small feat.

Enter Recovery and Uberall, the dynamic duo that helped GEO Holdings turn location marketing challenges into opportunities, optimizing their online presence and customer engagement.

The Challenge

GEO Holdings needed to:  

• Manage accurate and consistent online listings for approximately 2,000 stores across Japan.
• Monitor and respond to customer reviews in real-time.
• Increase foot traffic to physical stores through improved online visibility.
• Streamline digital marketing efforts to boost customer engagement and drive sales.

Partnering with Recovery

Recovery Ltd., the reseller partner of Uberall in Japan, collaborated closely with GEO Holdings to address their location marketing challenges. They implemented Uberall’s robust location marketing platform to provide a comprehensive solution for managing GEO Holdings' extensive network of stores.

The Implementation Process

GEO Holdings simply provided their Google Business Profile (GBP) data to Recovery, who seamlessly integrated it into Uberall’s platform. With this smooth transition, Uberall effortlessly pushed accurate information across all of GEO Holdings’ listings to Uberall’s publisher network available in Japan.  

Uberall's platform offered:

Listings Management: Accurate and automated listings across multiple platforms, making it easy for customers to find GEO Holdings' stores. This increased visibility leads to more foot traffic and higher in-store sales.

Review Management: Real-time monitoring and response to customer reviews, enhancing customer satisfaction and improving the brand's reputation. By promptly addressing feedback, GEO Holdings strengthens customer loyalty and increases repeat business, driving long-term revenue growth.

Local Social Pages: Management of store information such as business hours, product changes, and promotions. This streamlined communication keeps customers informed and engaged, translating into higher sales from successful promotions.

Metrics of Success

GEO Holdings measured success and ROI with Uberall through clear, impactful metrics:  

• 93% Overall Business Profile Completeness: Near-perfect profiles across all locations led to maximum visibility and consistent customer engagement.
• +46% Increase in Google Maps Impressions (Mobile + Desktop) 2023 vs. 2022: Enhanced visibility on Google Maps directly translated to more eyes on GEO Holdings' stores, driving increased foot traffic and higher sales.
• +41% Increase in Google Directions Clicks 2023 vs. 2022: More customers seeking directions equates to more in-store visits, boosting revenue through increased footfall.
• +15% Increase in Google Website Clicks 2023 vs. 2022: Greater online engagement means more potential customers, resulting in a direct uptick in both online and offline conversions.

These metrics aren't just numbers—they're the proof points of a powerful, ROI-driven strategy that turned GEO Holdings’ online presence into a revenue-generating machine.  

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GEO Holdings' partnership with Recovery and Uberall showcases the significant impact of location optimization and managing a retailers digital presence, all from one platform. By leveraging Uberall's tools, GEO Holdings has not only streamlined their internal operations but also enhanced customer engagement and satisfaction, setting a new standard for retail excellence in Japan!