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The Essential Digital Marketing Strategy for Brick and Mortar Retail
The Essential Digital Marketing Strategy for Brick and Mortar Retail

The Internet may seem like the enemy to brick-and-mortar locations trying to make a buck against E-commerce giants like Amazon, but there are also massive opportunities for retailers who are willing to go digital and establish an online presence on map services, search engines, and other platforms where consumers are searching locally to connect with them directly. This ability to connect the right business with the right consumer is what makes location marketing the single biggest opportunity for retail brands trying to connect with good fit consumers who have buying intent.

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How Online Searches Fuel Offline Conversions

It’s no secret that online search is the driving force behind most of today’s consumer activity. Many businesses rely on local search traffic for a large majority of their offline sales. According to data from Comscore, 78% of mobile searches lead to a purchase within 24 hours, and nearly three quarters of those purchases occur at a physical store. This is why it’s critical for Partners and Enterprises to cultivate the connection between online and offline marketing—the more these two worlds can be integrated, the greater the impact on the consumer—and store revenue!

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Location Marketing: 5 Signs You Should Prioritise It in 2019
How Location Marketing Reaches New Consumer Search Trends

Location marketing became a must-invest area for 2018 due to its ability to put customers who are looking to buy locally in front of businesses that supply locally - regardless of whether you have ten locations or 1,000. More consumers are searching online for local goods and services than ever before, which means that if you are seeing any of the following signs, investing in local marketing should be your number one business resolution for 2019.

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3 Ways to Optimize Your Business Locations for Voice Search

Many businesses are asking the same question right now: Does the introduction of voice search technology change the way I should advertise online? To help your business succeed, we’ve compiled the most advantageous changes you can make to your online presence to ensure your store, gas station, restaurant, or boutique shop locations stand out from their competitors.

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