Digital Location Marketing know how for the tag: google

Citation Building is more important than ever
March 13, 2017
uberall offers best practice citation building
It builds local online presence for websites, which is pretty important in a world where half of all Google searches have a local reference. This is mainly due to the ROPO (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses need their search results to be prominently displayed so to capitalize on the ROPO trend.

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"Suggest an edit" in Google: uberall protects location data
February 7, 2017
Suggest an edit in Google - Main image
Google locations can be edited with just a few clicks by any user. In this precarious situation, uberall offers franchised companies sustainable data security.

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Micro-moments in the year of local search
January 4, 2017
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In 2017, marketers need to be present in consumers’ micro-moments. This means finding ways to be inviting, reassuring and useful in a local sense. What’s more, brands will have to do it while navigating a world that is, in many ways, divided.

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Risks of unverified Google My Business listings
November 4, 2016
Not verifying Google My Business has consequences for both a business’s online presence and offline sales. uberall gives companies control over their Google Locations whilst boosting local visibility.
Location in the spotlight

Small and medium-sized businesses as well as big chain store companies depend on full control over their location data and touch points on the internet to hold their ground in local online marketing.

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Virtual reality and the opportunities for local marketing
July 7, 2016

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Every techie’s calling it the next big thing. And why shouldn’t they? Virtual Reality’s total immersion offers incredible opportunities to communicate with customers. While online traders should be especially happy, local traders and the retail world can also gain from this brave new reality.

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Speak up! The triumph of Voice Search
July 5, 2016

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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search based on full sentences, Voice Search will likely change SEO in fundamental ways.

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The accelerating growth of “near me” searches
June 8, 2016

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Local advantage through proximity: local search has experienced significant growth in recent years. As Google’s latest figures show, the “near me” trend continues to gain momentum.

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Google Store Visit Conversions: from ad clicks to in-store purchases
May 23, 2016

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Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is increasingly precise.

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