Digital Location Marketing know how for the tag: google

uberall and the Google Menu - serving up a deliciously simple way to get customers to your locations
May 8, 2017
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Earlier this week, we told you about how you could manage Google Attributes for your locations directly within the Location Marketing Cloud, so that potential customers could find your locations with context-based search. We’re happy to tell you today that customers can now also find you if they’re hungry for one of your menu items.

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NEW from uberall: Manage Google Attributes within the Location Marketing Cloud
May 3, 2017
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Adding context-rich information about your locations could be the difference between getting foot-traffic, and not. More customers than ever are looking for specific information about locations, which can only be supplied by attributes. In this article, we show you how uberall can help you make attribute-related searches benefit you, using the Location Marketing Cloud.

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Citation Building is more important than ever
March 13, 2017
uberall offers best practice citation building
It builds local online presence for websites, which is pretty important in a world where half of all Google searches have a local reference. This is mainly due to the ROPO (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses need their search results to be prominently displayed so to capitalize on the ROPO trend.

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"Suggest an edit" in Google: uberall protects location data
February 7, 2017
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Google locations can be edited with just a few clicks by any user. In this precarious situation, uberall offers franchised companies sustainable data security.

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New: Comparative performance insights for all your Google and Facebook Locations
January 10, 2017
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You can’t tell how well you’re performing without analytics. That’s why uberall took Google My Business’ (GMB) updated API, and made it even more meaningful for multi-location business. We even made these insights comparable with your Facebook Location pages.

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Micro-moments in the year of local search
January 4, 2017
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In 2017, marketers need to be present in consumers’ micro-moments. This means finding ways to be inviting, reassuring and useful in a local sense. What’s more, brands will have to do it while navigating a world that is, in many ways, divided.

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Risks of unverified Google My Business listings
November 4, 2016
Not verifying Google My Business has consequences for both a business’s online presence and offline sales. uberall gives companies control over their Google Locations whilst boosting local visibility.
Location in the spotlight

Small and medium-sized businesses as well as big chain store companies depend on full control over their location data and touch points on the internet to hold their ground in local online marketing.

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Local Citations: Good references for your company’s business profile
August 22, 2016
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If you want Google to trust you, you need some good references. Curated, consistent citations give you the references you need to earn that trust.

We all know Google provides instant search results - you don’t have to type in all relevant keywords for the engine to offer appropriate results, but just one or two keywords for Google to offer potential, completed results. Google therefore ‘crawls’ the web constantly for new, interesting and relevant content.

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Virtual reality and the opportunities for local marketing
July 7, 2016

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Every techie’s calling it the next big thing. And why shouldn’t they? Virtual Reality’s total immersion offers incredible opportunities to communicate with customers. While online traders should be especially happy, local traders and the retail world can also gain from this brave new reality.

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Speak up! The triumph of Voice Search
July 5, 2016

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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search based on full sentences, Voice Search will likely change SEO in fundamental ways.

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