Digital Location Marketing. Know how.

All you need to know about Digital Location Marketing and how companies benefit from using it properly.






How Online Searches Fuel Offline Conversions

It’s no secret that online search is the driving force behind most of today’s consumer activity. Many businesses rely on local search traffic for a large majority of their offline sales. According to data from Comscore, 78% of mobile searches lead to a purchase within 24 hours, and nearly three quarters of those purchases occur at a physical store. This is why it’s critical for Partners and Enterprises to cultivate the connection between online and offline marketing—the more these two worlds can be integrated, the greater the impact on the consumer—and store revenue!

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NEW STUDY: SMB Marketers Believe Amazon’s Alexa Marketing Potential; Are Cautiously Waiting for Voice Technology to Hit Its Stride

Uberall has just released a compelling new study that explores how small- and medium-sized business (SMB) marketers are looking at and using emerging interactive voice technology. The study found that SMB marketers, overall, are optimistic about voice marketing—expecting and seemingly preparing for the technology to take off—but they are still waiting for a clear ROI to emerge before they invest deeply.

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