Digital Location Marketing. Know how.

All you need to know about Digital Location Marketing and how companies benefit from using it properly.

NEW STUDY: SMB Marketers Believe Amazon’s Alexa Marketing Potential; Are Cautiously Waiting for Voice Technology to Hit Its Stride

Uberall has just released a compelling new study that explores how small- and medium-sized business (SMB) marketers are looking at and using emerging interactive voice technology. The study found that SMB marketers, overall, are optimistic about voice marketing—expecting and seemingly preparing for the technology to take off—but they are still waiting for a clear ROI to emerge before they invest deeply.

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6 UK Business Directories That Are Crucial for Location Marketing
6 Important UK Business Directories

When it comes to reaching consumers who search online before buying locally, you will need to ensure that your business has a location marketing strategy in place. By creating accurate business listings for each of your locations, in various online UK business directories, you will be found by more consumers who are looking to buy in all of your areas... right now.

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Location Marketing: 5 Signs You Should Prioritise It in 2019
How Location Marketing Reaches New Consumer Search Trends

Location marketing became a must-invest area for 2018 due to its ability to put customers who are looking to buy locally in front of businesses that supply locally - regardless of whether you have ten locations or 1,000. More consumers are searching online for local goods and services than ever before, which means that if you are seeing any of the following signs, investing in local marketing should be your number one business resolution for 2019.

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"Near Me" Searches Help Consumers Decide What They Need and Where to Get It

By: Tehsin Daya, VP of Business Development, North America

Search queries that include “near me” have been growing rapidly in the last few years, making it a crucial keyword for your clients to target — whether big or small. A recent Think with Google post detailed how “near me” searches not only lead consumers where they want to go, but also help them decide on the goods and services they want in the first place. Search users are becoming more open to discovering new ideas, new products, and new locations.

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Uberall Study: "Near Me" Search Over The Holiday Shopping Season

By Florian Hubner, Founder & Co-CEO of Uberall

With the holiday shopping season now in its final stretch, there is no better time to examine the season’s trends as a whole. Front-and-center this year was "near me" search, which played a huge part in the customer journey this holiday season.

To get a better understanding of the "near me" preferences and behavior among holiday shoppers, we at Uberall recently surveyed more than 1,000 smartphone users across the US and UK.

Here’s a closer look at our findings.

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