Digital Location Marketing. Know how.

All you need to know about Digital Location Marketing and how companies benefit from using it properly.


Local Search Goes Beyond Just Being Found in Search Results

Connecting with prospective customers is an ever-developing art, and the way that people utilize search functions to find the services that they need is continuing to change in big ways. Google has noted many new trends that indicate an increase in the need for search users to “know before they go,” or plan ahead for trips they may take or services they may utilize. Search users are becoming more research-savvy and specific with their queries, and businesses need to know how to reach their prospects beyond just showing up in search results.

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Industry Experts Weigh in on Voice Search Optimization

Voice search is becoming a more important element of how mobile users find things, whether it’s information, food, or local services. Voice-activated AI tools like Siri, Cortana, Amazon Echo and Google Home are becoming more popular, and in addition to turning on the lights or getting the weather, people are also using them to find local businesses. All signs indicate that voice search today is where mobile search was just a few years ago—on the verge of massive adoption.

We asked some leading business owners and search experts, including Uberall’s Co-Founder Josha Benner, for tips on how local businesses can best optimize themselves for the age of voice search.

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5 Holiday Wishes for Every Retailer This Black Friday

by Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

Black Friday and the holiday shopping season are upon us. According to the National Retail Federation, roughly 30% of all U.S. retail sales happen between Black Friday and Christmas -- generating almost $700 billion in total retail spend. Last year, Black Friday and Cyber Monday generated over $11 billion in sales revenue.

Put simply, the next month is all about retail.

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