Digital Location Marketing know how for the tag:

Location Marketing


September Webinars: The Future of Retail and Local Marketing in the Age of the Customer

Join Uberall in September to get the latest research and insights on how mobile and digital technologies are revolutionizing the local purchasing experience!

On September 13th and 25th, Uberall Co-founder Josha Benner will host two webinars — featuring Red Archer Retail’s Chris Walton and Forrester analyst Collin Colburn, respectively. Tune in to both for the latest research on how mobile and digital technologies are revolutionizing the local purchasing experience.

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Uberall Acquires Navads, Inc.

By Florian Huebner, Co-CEO and Co-Founder of Uberall

We are excited to announce that we have acquired listings and location data management company, Navads, to position Uberall as a global leader in location marketing. Alongside a wealth of expertise and knowledge from the Navads team, comes over 800 brands across four continents, an impressive list of partners and strong network relationships. Discover more about the reasons behind the acquisition and what this means for Uberall.

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Google Store Visit Conversions: from ad clicks to in-store purchases
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Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is ...

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Top 5 Answers to the Offline Attribution Question
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The golden marketing question: how effective are your ad campaigns? With a large majority of sales being made in-store, simply tracking your online conversion rates is not enough to track the effectiveness of your ad campaigns. Business owners and marketing managers increasingly need to understand if their efforts are translating into store visits....

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