Online Presence Management. Know how.

All you need to know about Online Presence Management and how companies benefit from using it properly

Local Citations: Good references for your company’s business profile
August 22, 2016

image
If you want Google to trust you, you need some good references. Curated, consistent citations give you the references you need to earn that trust.

...read more
Tags:
From the valley to the village: Pure business at dmexco 2016
August 4, 2016

image
Europe’s leading Digital Marketing conference is once again here. dmexco (Digital Marketing Exposition and Conference) takes place in one of the up and coming digital heavyweights of the European startup scene, Cologne, on September 14-15.

...read more
Tags:
Before and after uberall: Revolutionising sales through online presence management
July 21, 2016

image
uberall gives businesses the power to take control of their online presence. It makes their listings uniform across all platforms - which makes it easier for customers to find a branch, which means one thing: More sales. Just check out some of our client case studies from Netto, toom Baumarkt and Motel One.

...read more
Tags:
Virtual reality and the opportunities for local marketing
July 7, 2016

image
Every techie’s calling it the next big thing. And why shouldn’t they? Virtual Reality’s total immersion offers incredible opportunities to communicate with customers. While online traders should be especially happy, local traders and the retail world can also gain from this brave new reality.

...read more
Tags:
Speak up! The triumph of Voice Search
July 5, 2016

image
First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search based on full sentences, Voice Search will likely change SEO in fundamental ways.

...read more
Tags:
5 Building Blocks of Local Search
June 15, 2016

image

...read more
Tags:
The accelerating growth of “near me” searches
June 8, 2016

image
Local advantage through proximity: local search has experienced significant growth in recent years. As Google’s latest figures show, the “near me” trend continues to gain momentum.

...read more
Tags:
Facts and Figures: Awareness and Use of Location-based Services
May 30, 2016

image
Do you know what location-based services are? Do you use such services and if so, which? These and other questions were posed to customers at the end of 2013, 2014 and again last year, allowing for the first series of time comparisons on this topic.

...read more
Tags:
Facebook Locations API - Manage Your Locations in Real-Time with uberall
May 25, 2016
image
Facebook is the most widely used social network in the world. For a long time, it has not only been interesting for individuals, but also important for companies as a contact point with potential customers. With Facebook Locations, the social network now highlights its focus on local search.

...read more
Tags:
Google Store Visit Conversions: from ad clicks to in-store purchases
May 23, 2016

image
Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is increasingly precise.

...read more
Tags:
Google My Business API Update - Leverage new capabilities through uberall
May 9, 2016

image
Last week, Google launched a major update of the Google My Business API. The Google My Business API in version 3.0 offers new features to easily manage your business location information. As one of the first partners worldwide, uberall integrated the GMB API into its online presence management solution to help manage and update our clients’ and partners’ location data in real-time.

...read more
Tags:
6 Steps to optimize your ranking on Google’s local search
May 9, 2016

image
Google has abolished the right side ads, increasing the number of ad spots above the local search results to four. The competition is intensifying for the best local rankings, but the search engine reveals how to move your way up to the top.

...read more
Tags:
How Facebook connects ads with in-store purchases
May 4, 2016
image

Online advertising is a huge growing market. The question of how exactly digital displays impact purchasing behaviour, however, is still often a mystery. Facebook now aims to fill this knowledge gap with its marketing platform, Atlas. The “Offline Actions” tool is intended to track consumer behaviour;  from consumers’ view of advertising to their payment of products in-store.

...read more
Tags:
FAQ: Google My Business - The Direct Line to your Customers
April 22, 2016

image
If you want to appear in Google’s search results and Google Maps, you can’t get around Google My Business. We are answering the most common questions about this important directory for local businesses.

...read more
Tags:
4 Strategies to Stand Out after Google Cut Right Side Ads
April 22, 2016

image
It’s been two months since Google removed paid ads from its SERP’s right side. While many businesses are still adjusting to what this means for their PPC strategy, we want to discuss what this means for local search.

...read more
Tags:
Uberall Store Finder & Local Pages: branch location search, as it should be
April 11, 2016

A good website masters the art of directing visitors to the most important information. For local businesses, chains and franchises, that means directing users to their nearest branch location. A store locator in the company’s website is a great practice so customers can identify which shops are near to them.

...read more
Tags:
NoFollow Links for Local SEO - a Blessing in Disguise
April 8, 2016

image
We often get asked by our clients about nofollow links - an important but often confusing topic. What is the difference between nofollow and dofollow links and why does this matter? How can you make sure you are taking advantage of a citation while using the right type of link to optimize your online presence? We have the answers.

...read more
Tags:
Feature Update - Company Presence Check
March 23, 2016
image

We are excited to showcase some of the improvements we’ve made to our feature: the Company Presence Check. This is a key feature for our resellers who are offering our product as a white label to their customers. To demonstrate value to their customers, who are usually local SME’s, resellers can use this presence check as a great selling and support tool.

...read more
Tags:
Automatic Synchronization - uberall now has access to Google My Business API
March 18, 2016

“Near me” local searches continue to grow and Google, as the leader in this industry, has adapted to this user behaviour. An example of this strategy is the evolution of Google’s own business directory, Google My Business. Now the search engine has opened its API for this service, making it possible for companies to update their business profiles in real-time.

...read more
Tags:
Top 5 Answers to the Offline Attribution Question
March 9, 2016

image
The golden marketing question: how effective are your ad campaigns? With a large majority of sales being made in-store, simply tracking your online conversion rates is not enough to track the effectiveness of your ad campaigns. Business owners and marketing managers increasingly need to understand if their efforts are translating into store visits.

...read more
Tags: