With the electric vehicle landscape evolving rapidly and consumer interest soaring, this roundtable will delve into strategies to optimize EV charging stations for maximum returns on investment. According to Gartner 15 Million e-mobility cars will be shipped globally by 2030 (Gartner, 2023). With more vehicles on the streets, there will be challenges and opportunities in 2024 in this dynamic industry and our discussion will provide valuable insights for decision-makers, charging point operators, and station owners to harness the full potential of EV charging networks in the pursuit of both sustainability and financial success.