New Look: Same Powerful Location Marketing Solution
You may have noticed that this post, and our website for that matter, has a much-different look and feel. The past 18 months at Uberall have been nothing short of exhilarating, and have included exciting collaborations, new product developments, a momentous acquisition and today, a refreshed brand identity.
This is an exciting new chapter for all of us at Uberall and we are proud to share our brand update with you and why it was time for a change.
Why the New Look?
Uberall started out as a listings company, but we've expanded beyond one solution offering for our customers and now provide a full-fledged solution platform around location marketing that includes listings, reputation management, store locators and local pages. Today, we manage 1,000,000+ locations across the globe.
As our solutions grew, our brand identity began to no longer mirror our progressive team, strong partnerships and industry leading customers.
We saw that our outward facing image was looking disconnected from the innovative work our teams were doing to help our customers around the world enhance their online visibility, manage their reputation and standout to consumers.
So we felt the time was right to create a new brand identity that more accurately reflects who we are as a company today.
Drumroll please . . . .
We encouraged our creative team to experiment with colors and design that were inspired by our global team, our amazing customers and partners, and our passion for the future of location marketing. Our first step, was punching up our logo with a fresh bright blue. Next, we boosted up our color palette with hues in coral red, minty green and lemony yellow to enrich our text and images.
We also wanted our graphic elements to look and feel like an extension of both our brand and the heart and soul of Uberall: our location marketing solution. The result was new pictos that were inspired by today’s customer journey. These symbols take their inspiration from maps, directions and reviews, and are strategically placed with icons, images and photography.
We also decided it was time for a new font and added an additional typeface, creating contrast to make our blogs and website content more enjoyable and visually appealing to read.
In addition to an energetic, contemporary design, we’ve updated and expanded our content to make it easier for you to find what they are looking for quickly. A few highlights:
Industry-specific pages: You can now quickly access vertical-specific educational content to help you boost your brand’s online presence and create consistent brand experience for your customers.
Customer success stories: Discover interesting case studies about how other companies around the world are using Uberall’s Location Cloud to boost their offline sales.
New blog category: Stay ahead of the curve, be on top of industry news and keep up with emerging trends with new industry insights posts.
Ever since we launched Uberall in 2013, we have never wavered from our belief that our customers’ success is our success — and we constantly strive to create the best experience for them and their end-customers. With that, we are committed, now more than ever, to deliver results that help our customers grow and to continue to be seen as a trusted partner for brands around the world. We hope our new looks leaves an impression on you, along with excitement for the future of location marketing.
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Are you ready to see our new look?
Go to our website now.