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Uberall helps Schwarzkopf gain more visibility for global partner network

The Challenge

Founded in 1904, Schwarzkopf Professional has continuously pushed innovations within the hair care industry. With over 7,600 patents, the company is among the top three professional hair care brands in the world with a hairdressing community spanning the globe. Schwarzkopf Professional partner salons make up an integral part of the company’s brand and overall success. In 2018, Schwarzkopf Professional relaunched its worldwide digital salon directory, known as the Schwarzkopf Professional Salon Finder. The goal: find a partner who could register 28,000 salons in a comprehensive Salon Finder to make it easier for customers to find partner locations. The task was quite complex, from both a data acquisition and set-up perspective.

The Solution

In order to streamline the data collection process to ultimately launch the Salon Finder as quickly as possible, the Uberall team developed a multilingual tool where partner salons could quickly and independently record their business data. The collected information was then fed into the Uberall Locator + Pages product solution, which automatically generated accurate, search-engine-optimised and brand-appropriate location profiles including: GPS data, relevant opening hours, contact information and available product details. With its convenient plug-and-play widget and flexible layout, the store locator was quickly and seamlessly integrated into Schwarzkopf Professional websites, in a variety of languages with Schwarzkopf’s corporate design incorporated throughout.

The Results

What our customer says

“Thanks to Uberall’s Locator + Pages and the data collection tool, Schwarzkopf Professional’s Salon Finder is now live in six countries in five languages. Not only does this make it easier for customers to find partner salons, it’s also improved the online presence of the participating locations. With three more country-specific Salon Finders planned to go live by the end of 2019, Schwarzkopf Professional will soon be helping thousands of affiliates optimise their online visibility across four continents, enabling customers to quickly find their trusted Schwarzkopf Professional Salon.”

Katharina RoscherHead of Int. Digital Marketing SCHWARZKOPF PROFESSIONAL

Posted by Uberall

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