This episode of Local Marketing Beat dives into the evolving world of location marketing, local SEO, and the future of AI-driven search. Host Christian Hustle sits down with leading experts Krystal Taing and Stephanie Genin to discuss the broken state of location marketing metrics and actionable strategies to drive revenue in 2025.

Key Takeaways‍

🚀 Why Rankings Aren’t Enough: Discover why the traditional way of measuring location marketing success is outdated and how a revenue-first mindset is the way forward.

🤖 AI in Search and Marketing: Learn how tools like ChatGPT and AI-driven platforms are reshaping consumer search behavior and what this means for your business strategy.

📊 The Metrics That Matter: Move beyond rankings to focus on visibility, reputation, and engagement to track true ROI.

Timestamps:

0:09 – Welcome to The Local Marketing Beat Podcast
1:15 – Why the way we measure location marketing is broken
3:58 – The biggest challenges for multi-location businesses
7:49 – The impact of AI on location marketing and local SEO
9:03 – The rise of social platforms like TikTok Places in local search
12:00 – How consumer behavior is evolving with AI-driven search
16:14 – Metrics that matter: Moving beyond rankings to revenue
19:48 – End-to-end attribution: Tracking real-world impact
25:04 – The growing importance of local social and Google Posts
30:40 – Game-changer: What is the Location Performance Score (LPS)?
35:50 – Expert takeaways: Starting with basics and embracing AI