Digital Location Marketing know how for the tag:

Retail

The Essential Digital Marketing Strategy for Brick and Mortar Retail
The Essential Digital Marketing Strategy for Brick and Mortar Retail

The Internet may seem like the enemy to brick-and-mortar locations trying to make a buck against E-commerce giants like Amazon, but there are also massive opportunities for retailers who are willing to go digital and establish an online presence on map services, search engines, and other platforms where consumers are searching locally to connect with them directly. This ability to connect the right business with the right consumer is what makes location marketing the single biggest opportunity for retail brands trying to connect with good fit consumers who have buying intent.

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5 Holiday Wishes for Every Retailer This Black Friday

by Chris Walton, CEO and founder of Red Archer Retail and Omni Talk

Black Friday and the holiday shopping season are upon us. According to the National Retail Federation, roughly 30% of all U.S. retail sales happen between Black Friday and Christmas -- generating almost $700 billion in total retail spend. Last year, Black Friday and Cyber Monday generated over $11 billion in sales revenue.

Put simply, the next month is all about retail.

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September Webinars: The Future of Retail and Local Marketing in the Age of the Customer

Join Uberall in September to get the latest research and insights on how mobile and digital technologies are revolutionizing the local purchasing experience!

On September 13th and 25th, Uberall Co-founder Josha Benner will host two webinars — featuring Red Archer Retail’s Chris Walton and Forrester analyst Collin Colburn, respectively. Tune in to both for the latest research on how mobile and digital technologies are revolutionizing the local purchasing experience.

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The World is Our Storefront

In Part 1 of this series, The New Mental Gymnastics of Mobile Retailing, we introduced the idea that treating or saying that mobile is the start of every consumer journey is a disservice to the true awe and power of mobile, especially in a world where the traditional lines and frameworks we have used to understand consumer behavior are blurring. Today we look deeper into just how quickly technology could blur these lines ever further. 

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