Digital Location Marketing. Know how.

All you need to know about Digital Location Marketing and how companies benefit from using it properly.

6 UK Business Directories That Are Crucial for Location Marketing
6 Important UK Business Directories

When it comes to reaching consumers who search online before buying locally, you will need to ensure that your business has a location marketing strategy in place. By creating accurate business listings for each of your locations, in various online UK business directories, you will be found by more consumers who are looking to buy in all of your areas... right now.

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Location Marketing: 5 Signs You Should Prioritise It in 2019
How Location Marketing Reaches New Consumer Search Trends

Location marketing became a must-invest area for 2018 due to its ability to put customers who are looking to buy locally in front of businesses that supply locally - regardless of whether you have ten locations or 1,000. More consumers are searching online for local goods and services than ever before, which means that if you are seeing any of the following signs, investing in local marketing should be your number one business resolution for 2019.

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"Near Me" Searches Help Consumers Decide What They Need and Where to Get It

By: Tehsin Daya, VP of Business Development, North America

Search queries that include “near me” have been growing rapidly in the last few years, making it a crucial keyword for your clients to target — whether big or small. A recent Think with Google post detailed how “near me” searches not only lead consumers where they want to go, but also help them decide on the goods and services they want in the first place. Search users are becoming more open to discovering new ideas, new products, and new locations.

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Uberall Study: "Near Me" Search Over The Holiday Shopping Season

By Florian Hubner, Founder & Co-CEO of Uberall

With the holiday shopping season now in its final stretch, there is no better time to examine the season’s trends as a whole. Front-and-center this year was "near me" search, which played a huge part in the customer journey this holiday season.

To get a better understanding of the "near me" preferences and behavior among holiday shoppers, we at Uberall recently surveyed more than 1,000 smartphone users across the US and UK.

Here’s a closer look at our findings.

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Local Search Goes Beyond Just Being Found in Search Results

Connecting with prospective customers is an ever-developing art, and the way that people utilize search functions to find the services that they need is continuing to change in big ways. Google has noted many new trends that indicate an increase in the need for search users to “know before they go,” or plan ahead for trips they may take or services they may utilize. Search users are becoming more research-savvy and specific with their queries, and businesses need to know how to reach their prospects beyond just showing up in search results.

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