Local Marketing Beat Episode #8: EV & Local SEO

In this episode of the Local Marketing Beat, host Christian Arriola chats with Vaibhav Uppal, Global Product Leader of Location Management and Charger Information at BP.

• Vaibhav Uppal has 12 years of experience in lifecycle product development, with an impressive record of successful delivery of complex, global digital and hardware products in the automotive industry. Before he came to BP he was part of one of the largest auto manufacturers (known as OEM), and is now involved in all things EV at BP.

Together, they get into:

• The difference in consumer behaviors toward EV charging vs. traditional fueling stations
• How to build consumer trust as a charge point operator (CPO)
• BP’s strategy for getting ahead of industry challenges like charging speed and amenities listings