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Uberall's GMB Fields Guide

According to the 2020 Local Search Ranking Factors report, Google My Business alone accounts for up to 33% of your local ranking. Its importance has grown significantly over the past several years, as Google reduces reliance on other factors. 

We’ve gathered almost every field and feature of GMB in this diagram and identified how businesses and agencies can update these whether manually in the dashboard, bulk import or API to help with larger updates, or alternative methods like suggestions on maps.

Download the PDF here.

Updated March 2021.

Krystal Taing
Krystal Taing

Krystal is a Solutions Engineer for Strategic Partnerships at Uberall where she crafts solutions for businesses to easily manage search, discovery, engagement, and conversion across mobile, voice and desktop networks. Uberall delivers a memorable ‘Near Me’ Brand Experience for SMB and enterprise resellers to offer clients along every step of today’s customer journey — from online interactions to offline sales. Krystal is also a Google My Business Gold Product Expert and a faculty member at LocalU. Krystal has spent the last decade working in SEO and e-commerce with a focus on local since 2014. Prior to joining Uberall, Krystal led Local Product Strategy at Rio SEO. Her experience devising local strategy aids brands and agencies in solving their most persistent marketing challenges.