Sterling will evangelize the company's vision and mission through thought leadership and proprietary research
SAN FRANCISCO, CA (January 22, 2020) - Uberall, Inc., the digital platform delivering ‘Near Me’ Brand Experiences for brick-and-mortar customers, today announced that Greg Sterling will become the company’s first VP of Market Insights. Sterling brings 20 years of experience as an analyst, writer and researcher focused on digital and location-based media and marketing.
In this new role, Sterling will provide his expertise, insights and support to multiple internal teams and will lead research and content initiatives within Uberall. They include leveraging Uberall’s unique data and insights to support the company’s enterprise customer base, channel partners and resellers, as well as inform the broader market. Sterling will also be speaking and programming events.
“I’m thrilled to join the growing Uberall team,” said Sterling. “There’s still a lot of work to do to educate the market and help brands and local businesses deliver effective ‘Near Me’ experiences to their customers. And Uberall is doing great, innovative things to meet those needs.”
Sterling is one of the leading analysts and speakers on location marketing, location intelligence and the SMB marketplace, with extensive background in digital strategy, research, content development, and event programming. He has been a contributor to Search Engine Land since 2006. Before joining Uberall, Sterling was the VP of Strategy & Insights at LSA where he helped accelerate the organization’s transformation from traditional media trade group to leading digital marketing association for location-based marketers.
“Greg has been a leader in the location marketing space for two decades,” said Norman Rohr, SVP of Marketing at Uberall. “We believe that his expertise and knowledge will help Uberall as we continue to grow, win business and serve our customers around the world, and in North America in particular.”
About Uberall, Inc.
Uberall enables SMB and enterprise resellers to deliver a memorable ‘Near Me’ Brand Experience for customers, along every step of today’s consumer journey — from online interactions to offline sales. Resellers can establish new, powerful revenue streams by helping clients stand out in a highly fragmented online space and giving consumers a seamless digital to brick and mortar experience. Uberall solutions enable businesses to easily manage search and discovery, engagement and conversion in real-time on all online platforms — mobile, voice and desktop — across websites, mobile apps, store locators, search engines, maps, social platforms and advertising networks. Uberall is headquartered in Berlin, with additional offices in San Francisco, London, Paris, Amsterdam, and Cape Town. Its clients include Fortune 500 companies and industry leaders from all over the world. Learn more at https://www.uberall.com.
Press & Media Contact:
Colleen O’Connor for Uberall