BERLIN, October 24th, 2024 – Uberall, a global leader in location marketing, is charting a bold path forward with its 2025 innovations. As AI reshapes local search and marketers face mounting pressure to deliver measurable ROI, Uberall is pioneering a transformative approach: Location Performance Optimization (LPO).
LPO is positioned as the new practice that connects digital presence to measurable local revenue. By unifying visibility, engagement, conversion, and reputation into a cohesive, revenue-driven strategy, LPO is shaping the future of location marketing.
Three pivotal developments underscore Uberall’s LPO vision:
Next-Generation Analytics – Uberall is revamping its analytics suite with an intuitive interface designed for actionable insights. At its center is the Location Performance Score™ (LPS), a breakthrough metric aggregating visibility, reputation, and engagement into a single, outcome-focused score. LPS offers businesses a clear snapshot of performance, enabling them to attribute marketing actions directly to revenue.
AI Innovations – Uberall’s latest AI-powered Assistant is engineered to supercharge location performance by automating essential workflows like generating keyword-rich descriptions, suggesting social contents, and building optimized location profiles. It tracks performance, provides tailored recommendations, and ensures every action drives impactful results.
LPO Certification Program – To support digital marketers in this new landscape, Uberall is launching the first-ever certification in Location Performance. This program equips businesses with the expertise to implement LPO strategies effectively, keeping them at the forefront of location marketing..
Anthony Foy, CEO of Uberall, shared his excitement for this new era:”We’ve seen how fast AI is transforming search and the urgency for businesses to adapt. Our goal has always been to put every business on the map. LPO is the next step in our client’s journey to attribute revenue and performance to every dollar spent. We achieve this—by connecting digital presence directly to revenue. We’re leading the way with this new approach and co-developing the next stage with key clients. I’m incredibly excited about the advancements we’re making and the new standard we’re setting in the industry.”
About Uberall
Uberall is a multi-location marketing platform that enhances brand visibility and engagement when customers search the world around them. The platform provides a comprehensive suite of tools to manage location data and listings, store locators, messaging, local social media, and social ads – making it easy for businesses to get found, be chosen and drive more sales.
Established in 2013 in Berlin, Germany, Uberall powers over 1.3 million locations globally and is trusted by leading brands across various industries, including retail, hospitality, food & beverage, and automotive.
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