June 26, 2025 — The way consumers discover local businesses is undergoing a fundamental shift. With 58% of consumers now using generative AI for product and service discovery, Generative Engine Optimization (GEO) has become a critical priority for multi-location brands. At the same time, marketers are under pressure to juggle fragmented tools, siloed data, and rising expectations to prove ROI — fast.
In response to this evolving landscape, Uberall today unveiled its 2025 product roadmap, outlining the key innovations delivered in the first half of the year and what’s ahead. Everything in the roadmap reflects Uberall’s vision for Location Performance Optimization (LPO) — a strategy that connects visibility, reputation, engagement, and conversion to real business impact.
Uberall’s product strategy is anchored in four pillars:
Intelligence, with Uberall’s AI agent UB-I acting as the orchestrator of local performance
Impact: A new Location Performance Score (LPS) and revenue estimators that measure what matters.
Simplicity, with a streamlined UI and faster workflows;
Ecosystem Expansion, with new integrations to unify data and extend reach across the platforms that matter.
From smarter automation to sharper insights, Uberall’s 2025 roadmap is designed to help marketers stay visible, efficient, and competitive in the age of AI.
“Uberall’s product development is driven entirely by the challenges our customers face every day,” said Partho Ghosh, VP of Product at Uberall. “Whether it’s navigating a shifting SEO landscape with the rise of AI search, being accountable for driving revenue through local marketing, or learning how to use AI to improve performance — our focus is on delivering solutions that make a measurable difference.”
At the heart of Uberall’s product innovation is UB-I — the first agentic AI built specifically for location performance. More than just another assistant or feature, UB-I is a game-changing orchestration agent that reshapes how multi-location marketers work.
Unlike general-purpose AI tools, UB-I is deeply integrated into the Uberall platform and understands the nuance of location data, performance metrics, and what drives real-world business outcomes. It monitors platform signals in real time, identifies high-impact actions, and surfaces proactive, personalized recommendations — so your team knows what to do, when to do it, and why it matters.
As UB-I evolves, it will begin automating common marketing tasks under user guidance, saving teams hours each week while keeping them in full control. Whether you’re updating hours across hundreds of listings, identifying broken profiles, or replying to multilingual reviews, UB-I helps you act with precision and speed.
Key UB-I capabilities include:
Smart, conversational answers to questions across the platform
Intelligent prioritization of tasks based on urgency and business value
Real-time monitoring of listings, reviews, and performance signals
Guided workflows that help teams focus on what drives impact
UB-I doesn’t just make your platform smarter — it makes your team faster, more focused, and more effective.
Aside from UB-I, other AI enhancements from H1 include:
AI-Generated Business Descriptions: Tailored, high-quality descriptions in multiple tones
AI Review Management: Time-saving, multilingual support for managing customer feedback at scale
These AI upgrades — including business description generation and multilingual review management — further streamline daily tasks across all locations.
In H1 2025, Uberall launched a redesigned platform homepage centered around two key innovations: the Location Performance Score (LPS) and the Revenue Estimator.
Together, these tools form the pulse check for multi-location businesses — giving teams an immediate, data-driven view into how each location is performing across visibility, reputation, engagement, and revenue. This isn’t just about measuring activity; it’s about turning insights into outcomes and knowing exactly where to act to improve performance.
LPS aggregates the most critical performance signals — from search presence and review ratings to engagement metrics — and presents them as one clear, actionable score. It tells you how each location is doing today, and how to improve it tomorrow.
The Revenue Estimator connects your digital presence to real business impact, translating visibility and engagement data into local revenue potential — in seconds, without the need for manual reporting.
These features help businesses prioritize high-impact actions, benchmark performance across locations, and demonstrate how local marketing efforts drive ROI. It’s the foundation of Uberall’s Location Performance Optimization (LPO) strategy: connecting the dots between what you do and the results you see.
By turning insights into outcomes, this new homepage is more than a dashboard — it’s a command center for driving measurable local growth.
Other notable updates from H1 2025 include
The new AI Visibility Grader, which helps marketers evaluate the quality of local pages, their discoverability in AI search and SEO, and visibility across platforms like ChatGPT, OpenAI, and Perplexity.
A new Local SEO Report, which helps businesses identify and act on gaps in visibility, trust, and presence. It provides location-specific insights that go beyond basic search rankings, helping teams take action where it matters most.
Together, these tools give marketers and stakeholders the clarity they need to prioritize the right actions, be visible in the right places — and see the commercial impact of local marketing.
Everything Uberall built in H1 2025 reflects a singular focus: Make local marketing easier. From rethinking key workflows to redesigning navigation, the goal is to help users spend less time figuring out what to do — and more time doing it.
Key updates include:
A faster, more reliable bulk editing experience to simplify multi-location data management
Refreshed Location and Listing Management pages, featuring improved filters, customizable views, and clearer alerts
An enhanced Sentiment Analysis Report with a modern UI that highlights customer trends and provides actionable insights
These updates support greater adoption and better outcomes — not only for marketers, but for distributed teams working across stores, regions, and markets.
Uberall continues to expand its platform through new directory partnerships and technology integrations, giving businesses greater reach and flexibility to connect and engage more audiences.
Recent enhancements include the launch of Local Social 2.0, featuring:
The new AI Social Writer, which helps teams generate content aligned with brand tone across channels
Streamlined campaign subscriptions and management tools
These updates are designed to help distributed teams communicate consistently across all relevant channels — from store openings and special offers to localized promotions.
The second half of 2025 marks a pivotal moment — not just for Uberall, but for the future of local marketing.
As generative AI becomes core to how consumers discover and engage with local businesses, marketers need more than dashboards and data points. They need an AI-powered execution partner — one that can guide, prioritize, and act across the entire local marketing stack.
That’s what UB-I is becoming.
What began as intelligent monitoring and platform guidance is rapidly evolving into full-scale orchestration: a system that doesn’t just recommend actions — but takes them. With UB-I, Uberall is pioneering the next generation of agentic marketing: autonomous, performance-focused, and personalized to every location’s needs.
“Uberall’s H2 2025 product roadmap highlights our commitment to building a true execution partner that drives location performance,” said Ghosh. “We’re focused on reducing the time required to update location data, respond to customer feedback, and create high-performing campaigns at a local and global level.”
In the months ahead, expect:
Task execution via UB-I with user oversight, moving beyond suggestions to real-time action
Smarter dashboards that translate data into strategy with stronger visual storytelling
Expanded benchmarking and competitive intelligence to inform market-specific decisions
Frictionless workflows across the platform, keeping teams in flow and in control
This is just the beginning. Uberall’s 2025 roadmap is grounded in a simple belief: the future of local marketing isn’t just AI-enhanced — it’s AI-orchestrated. And with UB-I, that future is already here.
Uberall is a multi-location marketing platform that enhances brand visibility and engagement when customers search the world around them. The platform provides a comprehensive suite of tools to manage location data and listings, store locators, messaging, local social media, and social ads – making it easy for businesses to get found, be chosen and drive more sales.
Established in 2013 in Berlin, Germany, Uberall powers over 1.3 million locations globally and is trusted by leading brands across various industries, including retail, hospitality, food & beverage, and automotive.
For further information visit www.uberall.com | LinkedIn | YouTube | Facebook | Instagram
