Berlin, July 17, 2025 — Uberall, the global leader in location marketing technology, has officially unveiled UB-I — the industry’s first AI agent for location performance. More than just another AI tool, UB-I actively monitors, prioritizes, and acts across listings, reviews, social, and local pages — helping multi-location brands stay visible in AI search, engage customers, and turn discovery into measurable revenue.
AI search is here — and it’s changing how customers discover and choose businesses. Yet most brands are still playing by the old rules — managing their digital presence manually, reactively, and in silos. The result? Missed opportunities, lost visibility, and a widening AI visibility gap. Nearly 1 in 3 Google searches now include AI-generated overviews, according to Uberall’s 2025 Consumer Search Behavior Report. Brands that fail to adapt risk becoming invisible.
Marketers are now expected to close that visibility gap. They’re under pressure to do more, faster — with fewer resources, fragmented tools, and constant demands to prove impact. All with little clarity on what actually drives results. That’s exactly where UB-I comes in.
“I’ve seen my share of AI hype. But UB-I is different. It’s not just smart tech — it’s the first AI agent that truly understands the challenges and the job to be done for marketers in location-based businesses. UB-I prioritizes what matters, activates the right tasks, and turns visibility into performance. We’ve poured 12+ years of Uberall savoir-faire and client experience into building and training this uber-smart orchestrator. It’s the one I always wished existed. A total game- changer. I couldn’t be more excited — and proud,” said Stephanie Genin, CMO of Uberall.
Built on Uberall’s Location Performance Optimization (LPO) framework, UB-I connects digital presence to business outcomes — unifying visibility, engagement, reputation, and conversions into a single, orchestrated motion. And the best part? UB-I doesn’t wait for prompts. It interprets context, anticipates what matters, and executes the highest-impact actions — autonomously — across thousands of locations.
From updating multiple listings and responding to reviews to publishing social content and escalating issues, UB-I moves faster than human teams can dream of. This isn’t automation. It’s intelligent execution at scale. It’s Uberall Intelligence in action.
“What excites me about UB-I is its autonomous decision-making capabilities — it operates beyond reactive responses to proactive optimization while maintaining human oversight,” said Ana Martinez, CTO at Uberall. “It executes actions independently within defined parameters. It moves from analysis to implementation, but humans remain in control of strategic decisions and can intervene at any point. We’ve built an AI system that processes location performance data at scale and executes targeted optimizations. This represents a shift toward agentic marketing systems where AI directly drives measurable business outcomes while preserving human agency and accountability.”
With UB-I, Uberall reinvents local marketing for the AI era — turning it into a precise, performance-driven engine for growth.
