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Bio Company Optimises ‘Near Me’ Search and Discovery, Rising to the Top of Google Search Results

Executive Summary

Today’s shoppers turn to their mobile devices first for the products, services and information they need wherever they are – right here and right now. Organic, natural supermarket chain BIO COMPANY risked losing customers who were nearby and looking for them in branded (BIO Company near me now) and unbranded “organic groceries near me” local searches.

As a long-standing partner of Uberall, BIO COMPANY was one of the first customers to implement Locator + Pages. By optimising all 58 locations for branded and unbranded local searches, BIO COMPANY is setup to deliver a standout ‘Near Me’ Brand Experience for the 300,000 customers who walk through its doors every week.



The Challenge

The whole food grocer was successfully fueling its loyal customers with the local, organic brands they loved. But online, the retailer needed a clear and easy-to-use store locator for each of its 58 brick-and-mortar locations across Berlin and Brandenburg, Germany.  With this goal in mind, BIO COMPANY turned to Uberall to elevate its position on the search results page, ultimately  ensuring online interactions at the search, discovery and engagement stage were turning into offline sales.

The Solution

Uberall created a plug-and-play widget to integrate the information into BIO COMPANY’s website, creating individual store pages on the company’s domain. This meant each store’s had its own unique location page, optimised for mobile search, ensuring each location would be indexed by Google and other search engines. All 58 BIO COMPANY store locations now rank as individual search results, leaving no room for competitor stores when consumers do those all important ‘near-me’ searches.

The Results

BIO COMPANY has seen a huge impact on its organic search ranking. With a dramatic increase in clicks and impressions, the retailer has secured a strong position on the first page of Google search results. As BIO COMPANY continues to customise and optimise local pages with relevant and accurate information and offers, it will continue to rise up on Google

What our customer says

“As more of our consumers shift to mobile devices, local, mobile search is a massive opportunity. We are excited to partner with Uberall, who will help us continue to deliver on that through their Locator + Pages solutions. These tools make it easier for us to attract customers and prospects, while helping them find our nearest stores and locations.”

Martin Kreimes, Online Marketing Lead BIO COMPANY

Posted by Uberall